Gloucester Economic Development Prospectus

Background:

Destination marketing for Gloucester is responsible for raising the profile of Gloucester as a culturally valuable, vibrant and economically sustainable City. As well as helping to attract inward investment the company aimed to rejuvenate the city’s pride. Destination Marketing tasked apt to create a Visitors Guide for the Gloucester area.

Objectives:

To primarily increase awareness amongst Gloucester visitors of the attractions, restaurants and accommodation that the City has to offer and secondarily to reinforce to investors and residents that Gloucester is a fantastic place to live, work and invest.

Actions:

apt produced, designed and wrote the copy for the Visitors Guide.  The guide showcased the highlights of Gloucester and provided attraction ideas for people visiting the area. The handy pocket size guide featured funky vibrant colours and clear concise layouts.   

Results:

The branding colours were so well received that they were later evolved into the ‘Your City’ Marketing Gloucester campaign.