The Institute of Financial Accountants (IFA) is a professional membership organisation based in the UK. Members of the IFA work within micro and small- to medium-sized enterprises (SMEs) or in micro and small- to medium-sized accounting practices (SMPs) advising micro and SME clients.
The IFA is the only professional accountancy body that provides dedicated support to SMEs and SMPs, and it is this USP that shapes our media relations and PR strategy for the organisation.
A long-standing client, we have successfully handled the IFA’s media relations strategy since 2019, securing influential coverage in the accountancy trade press, national and regional business press, and online media. In 2025, we celebrated our most impactful year to date, surpassing 200+ pieces of relevant, high profile coverage that solidifies the IFA’s standing among its members. Our editorial partnerships with The Accountant, Accountancy Age, Business & Accountancy Daily, Accountancy Today and PQ Magazine ensure the IFA is regularly seen by existing and potential members as an active and highly relevant organisation.
In 2025 alone, we:
- Placed more than 40 pieces of coverage with a combined unique readership of more than 500,000.
- Achieved an average Domain Authority (DA) for online coverage of 62/100
- Built high authority backlinks to the IFA website from key trade and business publications
- Secured two front cover stories, including the November issue of The Accountant
Don’t take our word for it. Here’s what Executive Director – UK Jonathan Barber and Head of Marketing and Communications Debbie Homersham have to say:
“The PR support we have received from apt has been exceptional. They have taken the time to gain a deep understanding of our needs as a professional membership body, the accountancy profession, and the regulatory landscape. They translate complex technical issues into accessible, compelling narratives that resonate with our members and the wider financial community. Crucially, they understand the distinctive pressures and priorities of small practitioners and small businesses, ensuring our voice reflects and champions the needs of those at the heart of our profession. They have positioned our voice with clarity and authority, and their strategic guidance, responsiveness, and ability to secure meaningful coverage in national and regional press has strengthened our profile and reinforced our role as a trusted professional membership body.”
Want to learn how strategic media relations and digital PR can amplify your brand’s impact? Let’s talk.
