SOHO boasts a growing portfolio of outlets offering their signature fairtrade and organic coffee with a range of fresh, hand-made quality food, across the retail, leisure and travel sectors in the UK and Internationally and the company has an ambitious growth strategy.
To convey the individuality and vibrancy of the brand offering through clear communication of the brand USPs and specific day-part products.
When apt first began working with SOHO Coffee Co. we worked together to expand the brand colour palette from the inimitable purple and white - and the instantly recognisable coffee cups of course. The quality of the organic and fairtrade coffee and the local providence of the food speak for themselves so we plumped for loud and proud; hot pink, lime green and vibrant blue.
All 21 stores are always a bright and vibrant space, showcasing the exceptional food, coffee and service available at SOHO. The ever-changing seasonal and promotional point of sale collateral is a shining example that a brand is a living, breathing entity that must stay fresh in order to stay memorable.