SOHO Coffee Co. New Store Opening Programme


Over the course of a year, SOHO Coffee Co. set out to open a whopping 11 new stores across the UK. apt marketing & pr were appointed to enable that each transition happened smoothly and effectively. 


To generate excitement amongst potential customers and passers by offering special promotions, visual engagement and interaction. 


Each new location required a bespoke hoarding panel designs that were tailored to the sizes of the exterior store spaces including windows and door coverings. Panels included QR codes, branded infographics, and specialised locational information. To follow this; apt worked closely with SOHO Coffee Co. to design promotional leaflets and high profile press releases. 


Successful store openings at the Bullring, Debenhams in Birmingham, The O2 Centre in London, The Brewery Quarter in Cheltenham, Warner Budgens in Moreton-in-Marsh, Kingsway in London, Austin Friars in London, Grosvenor Street in London, Gresham Street in London, Strand Bridge in London & Baker Street in London.