You’re probably missing major marketing milestones!

27 Jan 2020
By Victoria Petkovic-Short You’d have to have been living under a rock to have missed the hype about ‘Big Data’ and how businesses are capitalising on information about their cust...
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When Paper Created Print

22 Jan 2020
By Dawn Manning "Paper" as we know it, derived from papyrus that is Ancient Greek for the Cyperus Papyrus plant where a thick-paper like material produced from the pith of the plant and i...
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Dates you NEED to know for February

23 Jan 2020
By Jessica Hargreaves Here are the key dates and events you NEED to know about to maximise your sales in February.
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Dates you NEED on your 2020 marketing plan

15 Jan 2020
By Jessica Hargreaves As marketers, we understand the true importance of having an effective marketing plan in place.
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Beanz on board for Veganuary

8 Jan 2020
By Jessica Hargreaves Much loved British brand, Heinz tweaked their ever popular slogan for Veganuary 2020.
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Marketing Matters - The Brexit Effect

6 Jan 2020
The Brexit Effect: I’ve had a number of businesses contact me with questions around Brexit, and particularly with marketing for recruitment and staff retention. Here’s my guide to overcomi...
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Getting ready for Christmas 2020. Yes, really!

23 Dec 2019
Every year, I meet hotels and restaurants who have tried and failed to increase Christmas occupancy, but whose festive revenues have remained little changed for several years. Same patterns, similar r...
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London Love; do you really need a London agency to PR your business effectively?

2 Dec 2019
Perhaps the most successful PR campaign ever is the one that convinced businesses that they need an agency based in London for PR to be effective.
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It's that time of year...Battle of the Xmas Ads!

18 Dec 2019
With Christmas just a week away, we thought it would be the perfect time to share our annual Battle of the Christmas Adverts blog.
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Marketing Matters - The value of using local produce in your restaurant

9 Dec 2019
Writing a quarterly article for Hotel Owner about all things marketing and the current climate; our MD Angie comments on how Brexit could affect local businesses' particularly restaurants with sou...
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APT Academy - Aerin Jen

6 Dec 2019
On the 2nd of December, it was time to start my work experience. At first, I was a bit nervous as I didn’t know how it was all going to turn out. 
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New limited-edition Dunkin’ doughnut candles released

2 Dec 2019
Dunkin’ have partnered with homesick to create a candle that many will remember. They have gone with three Dunkin’ Doughnut favourite based candles.
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We're back from another great World Travel Market 2019

7 Nov 2019
We attended World Travel Market at Excel earlier this week (4-6 November) and took over 20,000 steps each day to discover and explore some of the amazing destinations.  
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A festive feast for the eyes: Royal Mail Stamp Design

8 Nov 2019
Depicting traditional nativity scenes and intricate designs, the 2019 Christmas Stamps from Royal Mail are a festive feast for the eyes.  
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Marketing Matters

4 Nov 2019
Our very own MD Angie, who in her free time is also long term resident to Hotel Owner's very own Agony Aunt panel on all things hospitality and marketing. Writing a quarterly article tackling...
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TMI Convention a big hit!

25 Oct 2019
You’d be forgiven for assuming this was a conference dedicated to the text speak acronym ‘TMI’ (too much information) but this is of course the much more valuable and super informati...
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APT Academy - Tom Dowsett

23 Oct 2019
‘And now the end is near, and so I face the final curtain’. I have reached the final day of my time here at APT as part of my 150-hour work placement for University.
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Apologising to the public - the right way

23 Oct 2019
Apologising to the public - the right way. Here's how Innocent Smoothies did it after their Conker Milk debarkle.
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Top Tips For Overcoming a Creative Block

18 Oct 2019
"I'm not running out of ideas, just trying to push myself into better ones." - Mike McQuade
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The Cheltenham Design Festival is set to return

15 Oct 2019
The Cheltenham based festival celebrating design is set to return after a three year break.
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Top marks for Cheltenham’s Education debate…

11 Oct 2019
In a town with the motto “Salubritas et Eruditio” meaning “Health and Education” you would presume that Cheltenham is at the forefront of UK education, but in fact this is perh...
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What comes around, goes around; Design trends to watch

10 Oct 2019
Creative trends eh? Every so often we get a twinge in our feet and an adrenaline pump in our hearts for something new to lighten up our world and feed our hungry creative brains.
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Floating Solar Powered Hotel Rooms...yes please!

9 Oct 2019
We love an interesting hotel concept here at apt and this one really took us by surprise...
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We Discovered Our Creative Types! - Adobe Creative Types Quiz

2 Oct 2019
We're guilty of loving a good ol' fashioned personality quiz, but when the recently released 'Creative Types Quiz' by Adobe swept the office, the curiosity as to how we as a team match...
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Alopecia UK Big Weekend Success!

30 Sep 2019
When the Alopecia UK charity approached APT last September about helping to organise their annual Big Weekend, we jumped at the opportunity to get involved as part of our corporate social re...
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Sofology Bring Back Wilson

26 Aug 2019
Owen Wilson has returned to our TV screens, but not for a usual Hollywood film which may please some depending on your opinion.
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Circus in the Cathedral

16 Aug 2019
A recent erection of a Helter Skelter has gained much publicity across the globe for a rather odd reason this week
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APT Academy - Ollie Cairns

9 Aug 2019
When I arrived on Monday morning this week, I had no idea what to expect from work experience. What I got was probably the best I could’ve hoped for. Everyone is incredibly friendly (especially...
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Freaky Giant Tongue Plays Starring Role in New Coke Ad

8 Aug 2019
Coca-Cola is arguably one of the biggest brands in the world and is known to pretty much everyone. You’d think that this would make them rest on their laurels and watch the money keep rolling in...
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