Building trust and reassurance through good communication

13 Jul 2020
We have been working with clients across a range of industries during the COVID-19 pandemic, including planning how best to navigate the re-opening process and help them find their new normal
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Attention Hoteliers: Your messaging matters now more than ever

17 Jun 2020
With the world almost set to start re-opening doors and in the UK working towards that magic date of 4 July, if you haven’t already now is the time to start thinking about your marketing message...
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We’re (almost) open: Getting your destination ready for business

15 Jun 2020
With the tourism industry almost set to start welcoming guests back into destination, (depending on the Government announcement) the timing is crucial to ensure that your destination is prepared and h...
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Are you being customer service lazy?

9 Jun 2020
In order to maximise your customer service team’s time, knowledge and energy, it is entirely possible that you have set up a tranche of scripted documents or templates that your team can provide...
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Membership marketing: How do you look after your members?

26 May 2020
Membership; a sense of belonging, bringing people together with similar values, skills and interests. How can you ensure you are doing what's best for your members, especially in the current...
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How to maintain innovation even after business returns to 'normal'

19 May 2020
It's incredible just how much innovation automatically happens when we are faced with an immediate and far-reaching barrier for our businesses.  
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Destination dilemma

13 May 2020
As lockdown continues and people are urged to ‘Stay Alert’, many destinations are continuing to share virtual content to keep awareness high in the hope that visitors will choose their des...
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How can destinations encourage safe travel again?

3 May 2020
As we start to see the tiniest chink of light at the end of a very dark tunnel, what will destinations and tourism providers need to do to show the consumer that they are safe to travel to?
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Marketing Matters: 5 post-lockdown trends

29 Apr 2020
Our regular Hotel Owner column this month focuses on key trends post-lockdown and how you can adapt
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Can coronavirus help drive direct bookings?

21 Apr 2020
As people lose faith with resellers, now there is opportunity for businesses to capitalise on the trend to buy direct...
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How to amplify your destination message

7 Apr 2020
There’s no denying that although the message is clear to stay at home, destinations are working hard to ensure that we still remember that they are there and to visit again in the future. ...
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Inspirational DMO campaigns during lockdown

5 Apr 2020
The message from the UK Government (in fact across the world) is crystal clear, #StayatHome. There is however a challenge for destination marketers in being sympathetic and responsible to the advice,...
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Working From Home: Top 10 Tips

23 Mar 2020
By Jessica Hargreaves Has the time come for you to work from home during this incredibly unusual period of hand washing and social distancing? Fear not my fellow office working fo...
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Coronavirus: Three ways PR can help navigate this issue right NOW...

19 Mar 2020
By Dawn Manning Let's​​​​​​ be honest with ourselves. Just about the only clear thing at the moment is that ​it's going to get worse before it gets better, and we're all...
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Attending the first DMO Summit at Short Stay Show

13 Mar 2020
By Kelly Ramsay We were delighted to attend the award-winning show for the UK short stay industry, the Short Stay Show In London yesterday (12 March).
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Business with Purpose: APT Academy

11 Mar 2020
By Jessica Hargreaves We're BIG advocates for learning, that's why we've helped over a whopping 800 young people discover exactly what it's like working in the fun and varied world...
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Dates you NEED to know for March

2 Mar 2020
By Jessica Hargreaves We've done the graft to recognise the key dates that you NEED on your radar for March!
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Why now is the right time for DMO’s to approach accommodation providers

5 Mar 2020
By Kelly Ramsay As a membership organisation, looking after the interests of accommodation providers in a destination, there have recently been a number of articles in the press which will be of in...
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DMOs and the short-term rental market – your questions answered

26 Feb 2020
By Kelly Ramsay With the ongoing rise of the sharing economy and short-term rental market, it’s clear that this is a sector of the industry that isn’t going away. So, as a Destinat...
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Becoming a Business with Purpose: Unilever

21 Feb 2020
By Jessica Hargreaves If you're regular readers of our blog (if not, why not?) you'll know that we love a good branding or marketing story and often like to share it with you. This week...
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APT Academy - Bethan

14 Feb 2020
By apt academy Dogs. Biscuits. Tea. When these 3 things are involved in work experience, you just know it’s going to be a good week. Arriving through the door on Monday morning, I hones...
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Super Bowl 2020: the results are in

13 Feb 2020
By apt academy It’s that time of the year again, the time for the Super Bowl to grip and captivate almost every American with one of the most watched sporting events in the world.
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Look at that chocolate: how percentages lead to purchases

10 Feb 2020
By apt academy With chocolate, it’s the taste that matters; but sometimes, complicated and overworked packaging distracts from the key information that most craft chocolate lovers base their...
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We're back from the Cornwall Tourism Summit 2020

30 Jan 2020
By Kelly Ramsay Angie and I are back in the office today, after 4 days in Cornwall. Working of course, no holidays here! We watched the storms from the comfort of our makeshift offic...
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Taking on the brand: What to do after the designer hands over your brand

29 Jan 2020
By Dawn Manning Its been days, weeks, months and (possibly) even years in the process of creating your new brand or logo for your business. You've deliberated, debated and injected your vision,...
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You’re probably missing major marketing milestones!

27 Jan 2020
By Victoria Petkovic-Short You’d have to have been living under a rock to have missed the hype about ‘Big Data’ and how businesses are capitalising on information about their cust...
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Marketing Matters - Subscription Value & DMOs

8 Mar 2019
I’ve taken over a business recently and keep getting requests to renew various subscriptions and memberships, including nearly £1,000 for my local DMO. Are DMOs worth it in your opinion, a...
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When Paper Created Print

22 Jan 2020
By Dawn Manning "Paper" as we know it, derived from papyrus that is Ancient Greek for the Cyperus Papyrus plant where a thick-paper like material produced from the pith of the plant and i...
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Dates you NEED to know for February

23 Jan 2020
By Jessica Hargreaves Here are the key dates and events you NEED to know about to maximise your sales in February.
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Dates you NEED on your 2020 marketing plan

15 Jan 2020
By Jessica Hargreaves As marketers, we understand the true importance of having an effective marketing plan in place.
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