Not your average love story: Pizza restaurant hosts shotgun wedding stunt

Here at APT, we love a good marketing stunt. Pair that with pizza and a happily ever after and you’ve got a winning campaign in our eyes. That’s why we can’t get enough of Pizza Express’ latest Valentine’s adventure.

Here at APT, we love a good marketing stunt. Pair that with pizza and a happily ever after and you’ve got a winning campaign in our eyes. That’s why we can’t get enough of Pizza Express’ latest Valentine’s adventure.

After seeing the restaurant’s Facebook offer to create a spontaneous marital ceremony for lucky customers this year, friends of a couple who were engaged for over a year decided to go ahead and plan the risky surprise for the pair.

What the couple thought to be a complimentary meal turned out to be a shotgun wedding, complete with a jazz band, confetti and a pretty extensive buffet for guests.

The restaurant is now looking to license a number of its restaurants to become wedding venues following the success of the stunt, and the campaign’s message “Good times. Together,” has us tempted to sign up.

 

More Posts ...

My Week at APT - Sophie Ford

17 May 2019
As I arrived on Monday I was greeted by the friendliest group of people here at APT, also two gorgeous dogs who have really made this placement a really enjoyable week. Also, always having tea at my d...
Read More ...

Calvin Klein Ad Campaign

16 May 2019
 At this point in time, here at APT we would easily say that our new favourite advertisement campaign is the new Calvin Klein campaign. Raf Simons, the new chief creative officer who has brought...
Read More ...