Not your average love story: Pizza restaurant hosts shotgun wedding stunt

Here at APT, we love a good marketing stunt. Pair that with pizza and a happily ever after and you’ve got a winning campaign in our eyes. That’s why we can’t get enough of Pizza Express’ latest Valentine’s adventure.

Here at APT, we love a good marketing stunt. Pair that with pizza and a happily ever after and you’ve got a winning campaign in our eyes. That’s why we can’t get enough of Pizza Express’ latest Valentine’s adventure.

After seeing the restaurant’s Facebook offer to create a spontaneous marital ceremony for lucky customers this year, friends of a couple who were engaged for over a year decided to go ahead and plan the risky surprise for the pair.

What the couple thought to be a complimentary meal turned out to be a shotgun wedding, complete with a jazz band, confetti and a pretty extensive buffet for guests.

The restaurant is now looking to license a number of its restaurants to become wedding venues following the success of the stunt, and the campaign’s message “Good times. Together,” has us tempted to sign up.

 

More Posts ...

Work Experience Q&A - Tonje Goff

11 Jul 2019
Q. What has it been like to spend a week at APT? It has been a really good week, I like the difference in environment compare to waking up and going to school. I feel kind of empty knowing its...
Read More ...

Exciting design campaigns

9 Jul 2019
We love hosting work experience candidates here at APT, and this week we have welcomed Tonje Goff. On her first day, we tasked Tonje with researching some exciting design campaigns and asked her to...
Read More ...

My first day at APT

24 Jun 2019
Hi, my name is Jonah and this is my first day at APT I am going to do work experience for a week here.
Read More ...