14 May 2014
With the 2014 World Cup under a month away, businesses are doing all they can to get involved in one of the biggest events in the sporting calendar.
The England World Cup squad was announced this week...
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13 May 2014
Admit it, we all love sharing our mealtime moments on social media networks with our friends. Whether we’re posting our latest dieting snaps or simply showing off our latest baking masterpieces, we’re...
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8 May 2014
Big, bold and eye catching; these are just some of the types of characteristics people associate with PR and marketing stunts that project images onto famous buildings. They are a commonly used as a h...
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7 May 2014
We’re used to seeing adverts highlighting the rapid decline of wildlife and animal species that typically ask for donations; however the WWF has created a brilliant campaign to inform us of the fallin...
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6 May 2014
Car adverts.
What did you think of first? Picturesque landscapes; children in the back sleeping; a scene of a car driving down to a long winding road; important numbers such as its top speed or its en...
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2 May 2014
This week confirmed the news that Real Madrid will face local rivals Atletico Madrid in the final of the Champions League in Lisbon on the 24th May.
To mark the occasion sponsors MasterCard, along wit...
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30 Apr 2014
In their biggest marketing campaign to date, Vimto has ditched their ‘mixed up’ fruit characters for Vimtoad.
Advertisements have changed from being fixed promotions of products to be rolled out year...
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29 Apr 2014
Apple has not been known in the past for its environmentally aware attitude, however in the wake of Earth Week (April 21st-25th 2014) they have issued a selection of their green policies. Along with t...
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24 Apr 2014
We’ve all grown to love social media. It’s a great community for businesses to connect and build relationships with clients, whilst voicing their opinions and most importantly promoting themselves and...
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22 Apr 2014
Over the Easter break we saw a great array of Easter campaigns featuring plenty of chocolate, Chicks, Easter Bunnies and an eggtraordinary amount of puns! We’ve taken part in our own ad hunt to put to...
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21 Apr 2014
David Moyes returned to his old stomping ground this weekend for what was to be his last game in charge at Old Trafford; being greeted by a near 40,000 boos from Everton fans and even more shockingly...
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17 Apr 2014
One of the most decorated sporting events in the world is set to take centre stage this summer when the 2014 World Cup returns to its homeland, Brazil. With the tournament just under two months away,...
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15 Apr 2014
After their successful campaign last year with the launch of ‘fanny’ cans to rival Coca-Cola’s ‘Share a Coke’ campaign, Irn-Bru is set to continue their ‘Gets You Through’ campaign by re-running three...
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11 Apr 2014
Retailer Nisa has launched a new campaign highlighting the struggle many people have to pronounce the company’s name. Nisa has found that there are two ways most people say the company name - Nicer an...
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11 Apr 2014
As social media continues to grow, more businesses are taking to networking sites to promote their new marketing campaigns and services. With over 3.5 billion pieces of content being shared on Faceboo...
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7 Apr 2014
We have seen some great examples of brands that have used social media to interact with customers and boost their company’s sales. One company who stood out was Birdseye and their unique ‘mashtags’ –...
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1 Apr 2014
Pranksters have eagerly been waiting for this day to pull off their top pranks – and we have not been disappointed! Following on from our top 5 business April Fools pranks last year, we have pulled to...
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1 Apr 2014
Nomination trends have become huge across social media sites in recent months. There was the #NekNominations which encouraged people to drink a concoction of alcohol, followed by then nominating a han...
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25 Mar 2014
To celebrate Twitter turning 8 last week, the social media site set up a web page enabling users to look back at their first ever tweet. Considering the tweets were sent up to 8 years ago shows how th...
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21 Mar 2014
Flappy Bird is this year’s most talked about app after it was involved in a 28 day period of phenomenal fame before it was surprisingly removed at the end of last month; accumulating a staggering 50 m...
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17 Mar 2014
For one day only, every grown adult’s dream in Bristol will be coming true … a giant waterslide is being built! Park Street in Bristol will be transformed with Park and Slide – a 90m water slide that...
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11 Mar 2014
Here at apt we’re a big fan of interacting on social media site Twitter, and love seeing how other businesses communicate with their customers and other businesses.
After seeing Argos’ brilliant respo...
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10 Mar 2014
Recently McDonald’s launched a Free Fruit Friday’s campaign in a bid to revitalise their brand. This sees the fast-food chain handing out free fruit bags every Friday to those who purchase a Happy Mea...
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3 Mar 2014
Social media has become quite the phenomenon in the world of marketing. Once upon a time we’d have to post our promotions through the letterbox; now we can get our point across in just 140 characters...
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27 Feb 2014
Once a legendary striker for club and country, Gary Lineker, was best known for his footballing exploits on the field, but this week saw him put his taste buds to the test in a Bushtucker Trial-style...
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26 Feb 2014
McVities had been rooted as our favourite advert of 2014 so far – until Three released their new advert!
Continuing their success from Socks, the dancing Shetland Pony Three has released a new c...
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24 Feb 2014
McVities £12 million ad campaign has made us all want to gobble up puppies and kittens by making us all ‘awwww’ at the sight of adorable animals appearing from biscuit wrappers; or at least keep them...
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18 Feb 2014
Social Media is arguably omnipresent; It’s part of everything we do these days but possibly the last place we’d expect to see it is at the dinner table! This week brings the news that Birdseye is add...
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17 Feb 2014
Last summer saw 81 5ft-tall Gromit sculptures ”unleashed” in Bristol City Centre as part of a public art trail, which after 10 weeks, were taken to auction - raising over £2.3 million for Bristol Chil...
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7 Feb 2014
We are all aware of the importance of relationship marketing. Moving customers from one time users to life-time brand ambassadors is the key of CRM, and a move which can significantly increase compani...
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