Are You Ready For The Ride Of Your Life

We're really excited here at apt marketing & pr as there are a number of sponsorship opportunities available for the penultimate stage of the OVO Energy Tour of Britain 2017!

This September, our hometown of Cheltenham will host the penultimate stage of the Tour Of Britain. The stage will see the world’s top professional cyclists race through the Cotswolds to arrive in our historic spa town on Saturday 9th September − and for the first time, a stage finish of the Tour of Britain (TOB) men's race.

Residents and visitors to Cheltenham not only have the chance to get up close to the world-class race, but to also see the town transformed for another major festival, celebrating cycling, accessible to all.

There is an exciting variety of sponsorship and business partnership packages are available to suit all budgets, from finish line tickets and corporate hospitality, to naming rights for the festival and the Tour of Britain stage. All of these fantastic sponsorship opportunities are available on the new dedicated website:

Many of the packages feature exclusive opportunities not available on general sale, such as seats in front of the finish line, or one of four tickets to ride in the guest car for the full Stage.

Tracey Crews, director of planning at Cheltenham Borough Council says: “To make the very best of this world-class event, we have a comprehensive package of business partnership opportunities available to suit all budgets, from finish line tickets and corporate hospitality, to naming rights for the festival and the Tour of Britain Stage.

“This is a thrilling and high profile event for Cheltenham that will have an international reach, attracting large numbers of visitors to our town.”

There are also one and three-year packages available to help support the event and make it a huge success for the town and the local community.

As well as having some of road cycling's world-class greats in town, the festival will also feature competitions, a street fair, a demo zone, a kids zone and much more besides, encouraging everyone to get onto two wheels. Organisers are expecting thousands of people to flock into the town to enjoy the festivities.

For more information and to take advantage of these opportunities, contact Victoria Petkovic-Short, our very own Account Director on 01242 250692 or email We're really excited to be working on this local event and look forward to hearing from you!


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