6 Aug 2014
Kristina joined us for a weeks work experience after finishing her A Levels and impressed us so much that we have offered her an 18 month long apprenticeship!
Here's how she got on during her week...
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6 Aug 2014
Following several successful internships and placements in the past, this year we have taken on two new faces for the summer. Harriet Duggan and Denise Darko-Mensah, both students at the University We...
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5 Aug 2014
Sunday evening saw the Glasgow 2014 Commonwealth Games come to an end. The games were declared closed after 11 days of sporting action. Commonwealth Games Federation chief executive Mike Hooper descri...
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4 Aug 2014
Something utterly breath-taking has caught our eye here at apt this week. To mark the First World War Centenary 888,246 handmade ceramic poppies have been placed around the Tower of London, one-by-one...
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23 Jul 2014
Authored by Kristina Rickards
With the continuing popularity of social media and networking sites, it is becoming easier for businesses to reach their target market through selective advertising. Howe...
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21 Jul 2014
Christopher Robins joined us for a year long internship working on Social Media and here's what he had to say about his experience ... [All copy sic]
Hundreds of blog posts written, thousands of t...
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10 Jul 2014
As Germany thrashed Brazil in the first World Cup Semi-final this week, Twitter erupted leading the match to become the most discussed sports event on social media so far.
Overtaking the Super Bowl, a...
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8 Jul 2014
It’s that time of the year again when holiday pictures appear on our Facebook, Twitter and Instagram pages; filling us all with envy as we cope with the unpredictable British weather.
Three has...
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27 Jun 2014
After attending the private launch party at Ellenborough Park Hotel yesterday, we are pleased to announce that six of our current and previous clients have been included in this year’s Top 130 Glouces...
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27 Jun 2014
As if England’s World Cup woes weren’t enough for Roy Hodgson and his men, England star Wayne Rooney has been subject to yet more abuse on social media platforms following his apologetic status regard...
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24 Jun 2014
After a tense World Cup match yesterday between Uruguay and Italy, Luis Suarez hit the headlines for all the wrong reasons. In a game that decided which team would go through the group stages; Suarez...
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23 Jun 2014
We’re used to being told that chewing gum isn’t professional and can create negative perceptions of the type of person you may be.
Beldent gum, known better to us as Trident, created an experiment to...
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20 Jun 2014
After trying numerous times to log in yesterday, we were hit with the news that popular social networking site Facebook was down due to technical difficulties.
From here to Australia panic fled across...
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19 Jun 2014
We are pleased to announce that we have signed the Armed Forces corporate covenant and have pledged to support the armed forces in their search for employment.
The Armed Forces Covenant sets out the...
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18 Jun 2014
Paddy Power has been a key player in the furore of marketing campaigns for the World Cup this year and after their antics in the past month, it is clear they aren’t backing down.
To show their support...
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17 Jun 2014
We are proud to be supporting the annual Oxjam Cheltenham Takeover.
The Oxjam Cheltenham Takeover formulates part of Oxjam’s national Takeover; a music festival launched in 2006 to raise vital...
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13 Jun 2014
We would like to take this opportunity to congratulate our client, Expectations! Recruitment Services on winning 'Small Employer of the Year' at the Gloucestershire Apprenticeship awards.
The...
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13 Jun 2014
The strange: Diageo -
Earlier this week saw the launch of a “hands free” urine controlled video game called ‘The Captain’s Cannon’ game by Diageo-owned rum brand Captain Morgan.
Consumers are incenti...
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12 Jun 2014
The bad: Mars
It’s quite a mystery that a powerhouse brand like Mars has come up with such an amateur video in the build-up to the World Cup.
As part of their World Cup campaign, which features Englan...
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11 Jun 2014
With the tournament kicking off tomorrow and with all eyes firmly fixated on Brazil we have taken a look at the good, bad and ridiculously strange marketing campaigns for this years’ world cup.
The go...
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5 Jun 2014
With the amount of users on social media increasing constantly, it is no surprise that we are used to finding out the latest breaking news stories via these channels. One of the biggest advantages to...
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4 Jun 2014
Think back to the early noughties and social media was just a novelty, sparingly used by people - teenagers especially; fast track to 2014 and the importance of social media is no longer debated. Soci...
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2 Jun 2014
With the 2014 World Cup just round the corner, businesses are doing all they can to get involved in one of the biggest events in the sporting calendar.
We’ve seen Premier Inn reserve rooms for standby...
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29 May 2014
Earlier this week Google announced the newest chapter in their development scheme - Google’s Self-Driving Car - that doesn’t include a steering wheel and you don’t even have to drive!
The car features...
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28 May 2014
It’s been a long time since England last won the World Cup, 48 years to be precise, with many a manager taking to the throne, only to be knocked of their perch by failure in their quest for world foot...
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27 May 2014
The big supermarkets are known for their competitive marketing campaigns and price wars and we think that Asda has definitely come out on top with their latest move.
Enter the Gnomes. Asda has created...
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22 May 2014
Using Twitter to promote and advertise your business is a fantastic advertising method however it can also backfire in hilarious yet disastrous ways - after all once it is posted online, there is no t...
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21 May 2014
With social media at everyone’s fingertips it has become essential for businesses to keep on top of the latest social news. We have taken a look at our top 5 examples of real-time advertising by compa...
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19 May 2014
We’ve seen Nike innovate their trainers with Nike ID and now rival sports brand Adidas is set to jump on the bandwagon with the autumn launch of their latest app; it allows consumers to take their fav...
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16 May 2014
Have you ever heard of the vehicle code 339472? No? Well that’s probably because the code was completely made-up for Walls’ latest marketing promotion ‘#GoodbyeSerious’ where they claimed it is...
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