Uwe Internship Scheme Brings Two New Faces To Apt

6 Aug 2014
Following several successful internships and placements in the past, this year we have taken on two new faces for the summer. Harriet Duggan and Denise Darko-Mensah, both students at the University We...
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11 Days Of Sporting Spectaculars Draw To An End For 2014

5 Aug 2014
Sunday evening saw the Glasgow 2014 Commonwealth Games come to an end. The games were declared closed after 11 days of sporting action. Commonwealth Games Federation chief executive Mike Hooper descri...
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Blood Swept Lands And Seas Of Red 888246 Handmade Poppies Flood The Moat Surrounding The Tower Of Lo

4 Aug 2014
Something utterly breath-taking has caught our eye here at apt this week. To mark the First World War Centenary 888,246 handmade ceramic poppies have been placed around the Tower of London, one-by-one...
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Do You Have Chronic Selfie Disorder Multi Platform Campaigns

23 Jul 2014
Authored by Kristina Rickards With the continuing popularity of social media and networking sites, it is becoming easier for businesses to reach their target market through selective advertising. Howe...
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Brand Me By Christopher Robins

21 Jul 2014
Christopher Robins joined us for a year long internship working on Social Media and here's what he had to say about his experience ... [All copy sic] Hundreds of blog posts written, thousands of t...
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Brands React Germany Thrash Brazil In World Cup Semi Final

10 Jul 2014
As Germany thrashed Brazil in the first World Cup Semi-final this week, Twitter erupted leading the match to become the most discussed sports event on social media so far. Overtaking the Super Bowl, a...
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Three Accepts Responsibility For Holiday Snaps

8 Jul 2014
It’s that time of the year again when holiday pictures appear on our Facebook, Twitter and Instagram pages; filling us all with envy as we cope with the unpredictable British weather.  Three has...
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Apt Clients Reach Gloucestershires Top 100 Businesses

27 Jun 2014
After attending the private launch party at Ellenborough Park Hotel yesterday, we are pleased to announce that six of our current and previous clients have been included in this year’s Top 130 Glouces...
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Rooney Burger Highlights Twitter Abuse Issue

27 Jun 2014
As if England’s World Cup woes weren’t enough for Roy Hodgson and his men, England star Wayne Rooney has been subject to yet more abuse on social media platforms following his apologetic status regard...
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Big Brands React Suarez Bites Off More Than He Can Chew

24 Jun 2014
After a tense World Cup match yesterday between Uruguay and Italy, Luis Suarez hit the headlines for all the wrong reasons. In a game that decided which team would go through the group stages; Suarez...
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Chewing Gum Stops Twins Being Spitting Images

23 Jun 2014
We’re used to being told that chewing gum isn’t professional and can create negative perceptions of the type of person you may be. Beldent gum, known better to us as Trident, created an experiment to...
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Facebook Fails Again Whenfacebookwasdown

20 Jun 2014
After trying numerous times to log in yesterday, we were hit with the news that popular social networking site Facebook was down due to technical difficulties. From here to Australia panic fled across...
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Apt Marketing And Pr Has Committed To Honour The Armed Forces Covenant

19 Jun 2014
We are pleased to announce that we have signed the Armed Forces corporate covenant and have pledged to support the armed forces in their search for employment. The Armed Forces Covenant sets out the...
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Paddy Power Scores Winning Bet With Marketing Campaigns

18 Jun 2014
Paddy Power has been a key player in the furore of marketing campaigns for the World Cup this year and after their antics in the past month, it is clear they aren’t backing down. To show their support...
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We Are Proud To Support Oxjam Cheltenham Takeover

17 Jun 2014
We are proud to be supporting the annual Oxjam Cheltenham Takeover.  The Oxjam Cheltenham Takeover formulates part of Oxjam’s national Takeover; a music festival launched in 2006 to raise vital...
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Expectations Recruitment Wins Small Employer Of The Year

13 Jun 2014
We would like to take this opportunity to congratulate our client, Expectations! Recruitment Services on winning 'Small Employer of the Year' at the Gloucestershire Apprenticeship awards. The...
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Part 3 The Good The Bad And The Ridiculously Strange Advertising And Marketing Campaigns Of The Worl

13 Jun 2014
The strange: Diageo - Earlier this week saw the launch of a “hands free” urine controlled video game called ‘The Captain’s Cannon’ game by Diageo-owned rum brand Captain Morgan. Consumers are incenti...
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Part 2 The Good The Bad And The Ridiculously Strange Advertising And Marketing Campaigns Of The Worl

12 Jun 2014
The bad: Mars It’s quite a mystery that a powerhouse brand like Mars has come up with such an amateur video in the build-up to the World Cup. As part of their World Cup campaign, which features Englan...
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The Good The Bad And The Ridiculously Strange Advertising And Marketing Campaigns Of The World Cup

11 Jun 2014
With the tournament kicking off tomorrow and with all eyes firmly fixated on Brazil we have taken a look at the good, bad and ridiculously strange marketing campaigns for this years’ world cup. The go...
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The Trouble With Sharing News On Social Media

5 Jun 2014
With the amount of users on social media increasing constantly, it is no surprise that we are used to finding out the latest breaking news stories via these channels. One of the biggest advantages to...
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Five Dos And Donts Of Twitter And Facebook

4 Jun 2014
Think back to the early noughties and social media was just a novelty, sparingly used by people - teenagers especially; fast track to 2014 and the importance of social media is no longer debated. Soci...
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World Cup Mania Leads To Flag Crisis For Asda

2 Jun 2014
With the 2014 World Cup just round the corner, businesses are doing all they can to get involved in one of the biggest events in the sporting calendar. We’ve seen Premier Inn reserve rooms for standby...
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Google Makes The Impossible Possible

29 May 2014
Earlier this week Google announced the newest chapter in their development scheme - Google’s Self-Driving Car - that doesn’t include a steering wheel and you don’t even have to drive! The car features...
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The Key To Englands Success At This Summers World Cup By Stephen Hawking

28 May 2014
It’s been a long time since England last won the World Cup, 48 years to be precise, with many a manager taking to the throne, only to be knocked of their perch by failure in their quest for world foot...
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Asda Make Gnome Mistake With Latest Campaign

27 May 2014
The big supermarkets are known for their competitive marketing campaigns and price wars and we think that Asda has definitely come out on top with their latest move. Enter the Gnomes. Asda has created...
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Twitterhashtagsgonewrong And How To Avoid It

22 May 2014
Using Twitter to promote and advertise your business is a fantastic advertising method however it can also backfire in hilarious yet disastrous ways - after all once it is posted online, there is no t...
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Top 5 Real Time Advertising Responses

21 May 2014
With social media at everyone’s fingertips it has become essential for businesses to keep on top of the latest social news. We have taken a look at our top 5 examples of real-time advertising by compa...
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Adidas Stamp Their Mark With Latest Marketing Activity

19 May 2014
We’ve seen Nike innovate their trainers with Nike ID and now rival sports brand Adidas is set to jump on the bandwagon with the autumn launch of their latest app; it allows consumers to take their fav...
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Freeze And Accept Our Ice Cream

16 May 2014
Have you ever heard of the vehicle code 339472? No? Well that’s probably because the code was completely made-up for Walls’ latest marketing promotion ‘#GoodbyeSerious’ where they claimed it is...
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Premier Inn Reserves Rooms For England World Cup Standbys

14 May 2014
With the 2014 World Cup under a month away, businesses are doing all they can to get involved in one of the biggest events in the sporting calendar. The England World Cup squad was announced this week...
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