Search engines help to drive business directly to your website, and we’d all like more direct bookings right? Google has 75% of the market share as...
Brands With Purpose
Exciting design campaigns
We love hosting work experience candidates here at APT, and this week we have welcomed Tonje Goff. On her first day, we tasked Tonje with...
Working from home: top 10 tips
Has the time come for you to work from home? Fear not my fellow office working folk; remote working doesn't have to be a bad thing. With remote and...
Business with Purpose: APT Academy
We're BIG advocates for learning, that's why we've helped over a whopping 800 young people discover exactly what it's like working in the fun and...
DMOs and the short-term rental market – your questions answered
With the ongoing rise of the sharing economy and short-term rental market, it’s clear that this is a sector of the industry that isn’t going away....
Becoming a Business with Purpose: Unilever
By Jessica Hargreaves If you're regular readers of our blog (if not, why not?) you'll know that we love a good branding or marketing story and often...
APT Academy (Bethan)
Dogs. Biscuits. Tea. When these 3 things are involved in work experience, you just know it’s going to be a good week. Arriving through the door on...
Look at that chocolate: how percentages lead to purchases
With chocolate, it’s the taste that matters; but sometimes, complicated and overworked packaging distracts from the key information that most craft...
What to do after the designer hands over your brand
Its been days, weeks, months and (possibly) even years in the process of creating your new brand or logo for your business. You've deliberated,...
You’re probably missing major marketing milestones!
You’d have to have been living under a rock to have missed the hype about ‘Big Data’ and how businesses are capitalising on information about their...
When Paper Created Print
"Paper" as we know it, derived from papyrus that is Ancient Greek for the Cyperus Papyrus plant where a thick-paper like material produced from the...
APT Academy (Aerin Jen)
On the 2 December, it was time to start my work experience. At first, I was a bit nervous as I didn’t know how...
London Love; do you really need a London agency to PR your business effectively?
Perhaps the most successful PR campaign ever is the one that convinced businesses that they need an agency based in London for PR to be effective....
Apologising to the public – the right way.
Apologising to the public - the right way. Here's how Innocent Smoothies did it after their Conker Milk debarkle.Sorry seems to be the hardest...
Top tips for overcoming a creative block
"I'm not running out of ideas, just trying to push myself into better ones." - Mike McQuade Sometimes no matter how hard we try, the bane of the...
What comes around, goes around; Design trends to watch
Creative trends eh? Every so often we get a twinge in our feet and an adrenaline pump in our hearts for something new to lighten up our world and...
Discovering Our Creative Types
We're guilty of loving a good ol' fashioned personality quiz, but when the recently released 'Creative Types Quiz' by Adobe swept the office, the...
Alopecia UK Big Weekend Success!
When the Alopecia UK charity approached APT l about helping to organise their annual Big Weekend, we jumped at the opportunity to get involved as...
Marketing Matters – Subscription Value & DMOs
I’ve taken over a business recently and keep getting requests to renew various subscriptions and memberships, including nearly £1,000 for my local...
APT Academy (Hannah)
I just finished my weeks work experience at APT Marketing & PR as I am interested in design. My mum said Apt would be a great place to go for...
APT Academy: Rosie
Working with APT since January has been such a great opportunity and has enabled me to gain some amazing skills and experience that I will be able...
APT Academy: Emily
Over Summer 2017 I began searching for a company around Cheltenham, so that I could gain some experience within the marketing industry whilst...
APT Academy: Caitlin
Having the opportunity to undertake an internship at APT marketing and PR has not only been enjoyable but has provided me with a platform of...
Outstanding PR from our team
We recently worked with a freelance journalist for The People's Friend Magazine on a arranging an expert panel interview for our client BABTAC. The...