30 Jan 2020
By Kelly Ramsay
Angie and I are back in the office today, after 4 days in Cornwall. Working of course, no holidays here! We watched the storms from the comfort of our makeshift offic...
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29 Jan 2020
By Dawn Manning
Its been days, weeks, months and (possibly) even years in the process of creating your new brand or logo for your business. You've deliberated, debated and injected your vision,...
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27 Jan 2020
By Victoria Petkovic-Short
You’d have to have been living under a rock to have missed the hype about ‘Big Data’ and how businesses are capitalising on information about their cust...
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8 Mar 2019
I’ve taken over a business recently and keep getting requests to renew various subscriptions and memberships, including nearly £1,000 for my local DMO. Are DMOs worth it in your opinion, a...
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22 Jan 2020
By Dawn Manning
"Paper" as we know it, derived from papyrus that is Ancient Greek for the Cyperus Papyrus plant where a thick-paper like material produced from the pith of the plant and i...
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23 Jan 2020
By Jessica Hargreaves
Here are the key dates and events you NEED to know about to maximise your sales in February.
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15 Jan 2020
By Jessica Hargreaves
As marketers, we understand the true importance of having an effective marketing plan in place.
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8 Jan 2020
By Jessica Hargreaves
Much loved British brand, Heinz tweaked their ever popular slogan for Veganuary 2020.
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6 Jan 2020
The Brexit Effect: I’ve had a number of businesses contact me with questions around Brexit, and particularly with marketing for recruitment and staff retention. Here’s my guide to overcomi...
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23 Dec 2019
Every year, I meet hotels and restaurants who have tried and failed to increase Christmas occupancy, but whose festive revenues have remained little changed for several years. Same patterns, similar r...
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2 Dec 2019
Perhaps the most successful PR campaign ever is the one that convinced businesses that they need an agency based in London for PR to be effective.
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18 Dec 2019
By Jessica Hargreaves
With Christmas just a week away, we thought it would be the perfect time to share our annual Battle of the Christmas Adverts blog.
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9 Dec 2019
Writing a quarterly article for Hotel Owner about all things marketing and the current climate; our MD Angie comments on how Brexit could affect local businesses' particularly restaurants with sou...
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6 Dec 2019
On the 2nd of December, it was time to start my work experience. At first, I was a bit nervous as I didn’t know how it was all going to turn out.
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2 Dec 2019
Dunkin’ have partnered with homesick to create a candle that many will remember. They have gone with three Dunkin’ Doughnut favourite based candles.
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7 Nov 2019
We attended World Travel Market at Excel earlier this week (4-6 November) and took over 20,000 steps each day to discover and explore some of the amazing destinations.
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8 Nov 2019
By Jessica Hargreaves
Depicting traditional nativity scenes and intricate designs, the 2019 Christmas Stamps from Royal Mail are a festive feast for the eyes.
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4 Nov 2019
Our very own MD Angie, who in her free time is also long term resident to Hotel Owner's very own Agony Aunt panel on all things hospitality and marketing. Writing a quarterly article tackling...
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24 Oct 2019
You’d be forgiven for assuming this was a conference dedicated to the text speak acronym ‘TMI’ (too much information) but this is of course the much more valuable and super informati...
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23 Oct 2019
‘And now the end is near, and so I face the final curtain’. I have reached the final day of my time here at APT as part of my 150-hour work placement for University.
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23 Oct 2019
Apologising to the public - the right way. Here's how Innocent Smoothies did it after their Conker Milk debarkle.
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18 Oct 2019
"I'm not running out of ideas, just trying to push myself into better ones." - Mike McQuade
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14 Oct 2019
The Cheltenham based festival celebrating design is set to return after a three year break.
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11 Oct 2019
In a town with the motto “Salubritas et Eruditio” meaning “Health and Education” you would presume that Cheltenham is at the forefront of UK education, but in fact this is perh...
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10 Oct 2019
Creative trends eh? Every so often we get a twinge in our feet and an adrenaline pump in our hearts for something new to lighten up our world and feed our hungry creative brains.
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8 Oct 2019
We love an interesting hotel concept here at apt and this one really took us by surprise...
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2 Oct 2019
We're guilty of loving a good ol' fashioned personality quiz, but when the recently released 'Creative Types Quiz' by Adobe swept the office, the curiosity as to how we as a team match...
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30 Sep 2019
When the Alopecia UK charity approached APT last September about helping to organise their annual Big Weekend, we jumped at the opportunity to get involved as part of our corporate social re...
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26 Aug 2019
Owen Wilson has returned to our TV screens, but not for a usual Hollywood film which may please some depending on your opinion.
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16 Aug 2019
A recent erection of a Helter Skelter has gained much publicity across the globe for a rather odd reason this week
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