13 Feb 2015
Last night was The South West Tourism Awards, presented on The Grand Pier in Weston-Super-Mare; over 98 prestigious awards were given to Hospitality and Tourism Businesses located within the South Wes...
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12 Feb 2015
Canadian clothing store, Mark’s is offering discounts to its customers based upon the freezing temperatures outside; literally allowing their sales to rise and fall with the temperatures. The men’s cl...
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10 Feb 2015
Whilst it may not be new, in the office today we’re talking Moneysupermarket’s advert, which sees businessman ‘Dave’ nonchalantly twerking his way to work – yup, you heard that right.
It starts...
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5 Feb 2015
We received a sales email last week suggesting that we need to be a ‘purple cow’ and ensure that our email marketing ‘stands out from the crowd’. The email suggested that it’s about always making sure...
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2 Feb 2015
When working with 'creative types' (and we use that term kindly as we have a few at apt!) - whether they are graphic designers, web designers, copywriters or photographers - it's importan...
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30 Jan 2015
The Scottish nurse who contracted the deadly Ebola virus and recovered has praised London’s Royal Free Hospital and interestingly the bright orange fizzy drink Irn-Bru. The only thing we thought it cu...
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27 Jan 2015
The United States has been in full swing celebrating the National Football League Superbowl and with the championships being one of the most watched sporting events in the world; people in the UK will...
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27 Jan 2015
We don’t think it will come as any surprise to you that we like cake…and tea! We are super excited today (way more than we should be!) but its National Chocolate Cake Day – woo hoo! We’ve been...
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21 Jan 2015
A brand new advertising campaign by Tiffany & Co. has hit the headlines this week and we think it’s worth a mention, not least because the photography is gorgeous! It features seven portraits with...
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20 Jan 2015
You’ll have heard us talk about the ‘so what’ factor before, which encourages you to question what is interesting about your story and why people might want to read it! You’ll also know we encourage y...
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15 Jan 2015
When you own a hotel, it’s likely you’ll have a ‘lost property’ department that sees all manner of items large and small; from pyjamas to jewellery, to the odd teddy bear, books and bibles. In fact, o...
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7 Jan 2015
apt has welcomed the arrival of a new team member this January. So, with no further ado, we welcome Jessica Cheape as our Junior Account Executive! Jess applied to apt marketing & PR towards the e...
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2 Jan 2015
Once again the festive season has come to an end and with lots of Christmas choccies still lying around it is hard to stick to those New Year’s Resolutions as we welcome the start of 2015.
Looking bac...
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18 Dec 2014
Unpaid internships are under fire again as Labour commits to curbing their use and limiting them to just one month if they are elected in May. They argue that the move is fair for potential employees...
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17 Dec 2014
Now we could use all manner of double entendre’ in this blog post, but we promise to try and keep it clean; we did have to share it with you though…
A campaign in South Dakota, USA has been pulled (oo...
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16 Dec 2014
Whenever there is an international crisis, there often comes both opportunity and potentially commercial shame. Unfortunately, the hostage situation in Sydney was no exception and first in the spotlig...
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12 Dec 2014
Think of a Christmas advert and we bet one of the first to come to your mind is either Coca Cola and their ‘Holiday’s are coming’ jingle or John Lewis and Monty the Penguin. However a new Christmas ad...
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11 Dec 2014
Authored by Kristina Rickards
The residents of Bristol witnessed a fabulous two-part firework display on Sunday night, as thousands of people got together to celebrate the 150th anniversary of the ope...
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8 Dec 2014
Authored by Kristina Rickards
The students of Gloucestershire College are styling the city for a day on Tuesday 9th December, in association with the Hollie Gazzard Trust. The talented Level 1 Hair &a...
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26 Nov 2014
We are pleased to announce that we have won a Gold Standard Accolade in recognition for the quality of our PR work. The accolade, which is awarded by impartial and independent organisation BestForTM P...
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21 Nov 2014
Authored by Victoria Petkovic-Short
Are you one of those people with a dad who churns out terrible dad jokes all year round? Who simply delights in a Christmas Cracker and guffaws at the awful, cringe...
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19 Nov 2014
This week is #AntiBullyingWeek and with the help of Youth Charity Fixers, this young Cheltenham lad has put himself front and centre. Carney Bonner, 20, has compiled a handbook, workshop and training...
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7 Nov 2014
Without giving away our ages, there was an era when Coca-Cola was the King of Christmas, and their 'holidays are coming' advert was the single most anticipated advert of the season. In fact, m...
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6 Nov 2014
Authored by Kristina Rickards
Popular high street brand John Lewis has finally unleashed it’s highly anticipated 2014 Christmas advert. They have a reputation for producing the most high quality and m...
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4 Nov 2014
Last week, news broke that the test flight for the Virgin Galatica spacecraft had gone wrong, ending in a fatal crash with the death of a pilot. An unfortunate tragedy and one which could potentially...
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31 Oct 2014
Every year, the marketing 'trends' are released detailing the new, up and coming bandwagons we should all be jumping on! What's more, they're usually targeted at large, blue chip organ...
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29 Oct 2014
We try really hard not to plug our clients via our blog too often, because we're all about sharing valuable marketing & pr insights not sales, but sometimes we just cannot resist! If you...
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24 Oct 2014
We are proud to announce that our client, Printwaste Recycling & Shredding, has won the ‘Data Destruction & Shredding Company of the Year’ award for the fourth year running!
Tom and Hannah Rob...
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23 Oct 2014
Author: Victoria Petkovic-Short
For those of you who’ve been into the office, you’ll know we’re a group of chatterboxes. You’ll also probably realise it’s unusual for us to be speechless but today it...
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22 Oct 2014
Toys ‘R’ Us has withdrawn Breaking Bad figurines after a petition received over 9000 signatures.
One of the figurines depicts Breaking Bad character Walter White, a chemistry teacher who turns into a...
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