Cool Discounts

12 Feb 2015
Canadian clothing store, Mark’s is offering discounts to its customers based upon the freezing temperatures outside; literally allowing their sales to rise and fall with the temperatures. The men’s cl...
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Dave Darling Youre So Moneysupermaket Epicstrut

10 Feb 2015
Whilst it may not be new, in the office today we’re talking Moneysupermarket’s advert, which sees businessman ‘Dave’ nonchalantly twerking his way to work – yup, you heard that right.  It starts...
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Are You A Purple Cow Do You Really Need To Be

5 Feb 2015
We received a sales email last week suggesting that we need to be a ‘purple cow’ and ensure that our email marketing ‘stands out from the crowd’. The email suggested that it’s about always making sure...
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The Importance Of A Good Creative Brief

2 Feb 2015
When working with 'creative types' (and we use that term kindly as we have a few at apt!) - whether they are graphic designers, web designers, copywriters or photographers - it's importan...
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Irn Bru Receives Pr Boost After Claims It Helped In The Ebola Recovery

30 Jan 2015
The Scottish nurse who contracted the deadly Ebola virus and recovered has praised London’s Royal Free Hospital and interestingly the bright orange fizzy drink Irn-Bru. The only thing we thought it cu...
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Its That Time Of Year Time For The Super Bowl 2015 Or Should We Say Endless Advertisements

27 Jan 2015
The United States has been in full swing celebrating the National Football League Superbowl and with the championships being one of the most watched sporting events in the world; people in the UK will...
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Celebrating Chocolate Cake Day

27 Jan 2015
We don’t think it will come as any surprise to you that we like cake…and tea!  We are super excited today (way more than we should be!) but its National Chocolate Cake Day – woo hoo! We’ve been...
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Will You

21 Jan 2015
A brand new advertising campaign by Tiffany & Co. has hit the headlines this week and we think it’s worth a mention, not least because the photography is gorgeous! It features seven portraits with...
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Travel The Extra Mile With Your Pr

20 Jan 2015
You’ll have heard us talk about the ‘so what’ factor before, which encourages you to question what is interesting about your story and why people might want to read it! You’ll also know we encourage y...
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A Suitcase Full Of 1 Really

15 Jan 2015
When you own a hotel, it’s likely you’ll have a ‘lost property’ department that sees all manner of items large and small; from pyjamas to jewellery, to the odd teddy bear, books and bibles. In fact, o...
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Apt Welcome The Arrival Of A New Apt Person

7 Jan 2015
apt has welcomed the arrival of a new team member this January. So, with no further ado, we welcome Jessica Cheape as our Junior Account Executive! Jess applied to apt marketing & PR towards the e...
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Happy New Year From All At Apt Marketing Pr

2 Jan 2015
Once again the festive season has come to an end and with lots of Christmas choccies still lying around it is hard to stick to those New Year’s Resolutions as we welcome the start of 2015. Looking bac...
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Why Unpaid Internships Are Not That Black And White

18 Dec 2014
Unpaid internships are under fire again as Labour commits to curbing their use and limiting them to just one month if they are elected in May. They argue that the move is fair for potential employees...
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Dontjerkanddrive Double Entendre Marketing Anyone

17 Dec 2014
Now we could use all manner of double entendre’ in this blog post, but we promise to try and keep it clean; we did have to share it with you though… A campaign in South Dakota, USA has been pulled (oo...
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An Uber Mistake Or Just A Badly Handled Crisis

16 Dec 2014
Whenever there is an international crisis, there often comes both opportunity and potentially commercial shame. Unfortunately, the hostage situation in Sydney was no exception and first in the spotlig...
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Mcvities Enter Battle For Cutest Christmas Ad

12 Dec 2014
Think of a Christmas advert and we bet one of the first to come to your mind is either Coca Cola and their ‘Holiday’s are coming’ jingle or John Lewis and Monty the Penguin. However a new Christmas ad...
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Watch As Thousands Flock Together At Bristol Clifton Bridge To Mark Its 150th Anniversary With Firew

11 Dec 2014
Authored by Kristina Rickards The residents of Bristol witnessed a fabulous two-part firework display on Sunday night, as thousands of people got together to celebrate the 150th anniversary of the ope...
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Get You Hollie Day Hair Ready For Christmas

8 Dec 2014
Authored by Kristina Rickards The students of Gloucestershire College are styling the city for a day on Tuesday 9th December, in association with the Hollie Gazzard Trust. The talented Level 1 Hair &a...
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Weve Won A Gold Standard Accolade For Pr

26 Nov 2014
We are pleased to announce that we have won a Gold Standard Accolade in recognition for the quality of our PR work. The accolade, which is awarded by impartial and independent organisation BestForTM P...
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Oh No Theres More Than One

21 Nov 2014
Authored by Victoria Petkovic-Short Are you one of those people with a dad who churns out terrible dad jokes all year round? Who simply delights in a Christmas Cracker and guffaws at the awful, cringe...
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Kudos To This Cheltenham Lad

19 Nov 2014
This week is #AntiBullyingWeek and with the help of Youth Charity Fixers, this young Cheltenham lad has put himself front and centre. Carney Bonner, 20, has compiled a handbook, workshop and training...
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John Lewis Versus Coca Cola

7 Nov 2014
Without giving away our ages, there was an era when Coca-Cola was the King of Christmas, and their 'holidays are coming' advert was the single most anticipated advert of the season. In fact, m...
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John Lewis Strikes Again With A Christmas Ad That Melts Some Of Our Hearts

6 Nov 2014
Authored by Kristina Rickards Popular high street brand John Lewis has finally unleashed it’s highly anticipated 2014 Christmas advert. They have a reputation for producing the most high quality and m...
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Crisis Pr What We Can Learn From Richard Branson

4 Nov 2014
Last week, news broke that the test flight for the Virgin Galatica spacecraft had gone wrong, ending in a fatal crash with the death of a pilot. An unfortunate tragedy and one which could potentially...
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Marketing For 2015 What You Need To Concentrate On

31 Oct 2014
Every year, the marketing 'trends' are released detailing the new, up and coming bandwagons we should all be jumping on! What's more, they're usually targeted at large, blue chip organ...
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Deliciously Different Corporate Christmas Gifts

29 Oct 2014
We try really hard not to plug our clients via our blog too often, because we're all about sharing valuable marketing & pr insights not sales, but sometimes we just cannot resist! If you...
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Printwastes Fourth Consecutive Win At The Dm Awards

24 Oct 2014
We are proud to announce that our client, Printwaste Recycling & Shredding, has won the ‘Data Destruction & Shredding Company of the Year’ award for the fourth year running! Tom and Hannah Rob...
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Warning Contains Controversial Content And Little Girls Saying The Word F

23 Oct 2014
Author: Victoria Petkovic-Short For those of you who’ve been into the office, you’ll know we’re a group of chatterboxes. You’ll also probably realise it’s unusual for us to be speechless but today it...
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Toys R Us Removes Figurines Featuring Drugs Cash And Guns

22 Oct 2014
Toys ‘R’ Us has withdrawn Breaking Bad figurines after a petition received over 9000 signatures. One of the figurines depicts Breaking Bad character Walter White, a chemistry teacher who turns into a...
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Lynda Bellingham Fans Urge Oxo To Bring Back Christmas Advert

22 Oct 2014
Fans of Lynda Bellingham have set up a Facebook page to try and persuade Oxo to bring back the classic Christmas advert that Lynda starred in for 16 years. After battling Colon Cancer for a year, Lynd...
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