5 Oct 2012
Last
night saw Gloucestershire’s most successful and innovative businesses gather
together to celebrate the much anticipated Diamond Jubilee Business Awards
2012. Now recognised nationwide as the bigg...
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5 Oct 2012
To coincide with its announcement of reaching one
billion monthly users, Facebook has released its first online ad - or as they
call it ‘brand film’ - created by their agency Wieden + Kennedy Portlan...
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4 Oct 2012
McCain are continuing their reign of bus stop marketing by
launching a second campaign involving a high-five and money-off vouchers.
The potato loving brand distributes vouchers from the bus
stop to...
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2 Oct 2012
We
at apt applaud Guinness’s new marketing campaign. It is extremely clever, yet
original. They are giving you and four of your friends a chance to win an all
expenses paid for trip to Dublin for a VI...
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24 Sep 2012
Typography – the art and process of
arranging type – is an essential component of every media campaign, from
beautifully designed press advertisements, to fast moving TV credits,
information in broc...
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24 Sep 2012
OK, here at apt we like a bit of colour,
but we’re not sure painting pigeons is the best way to brighten a dreary
landscape…
The creative folks behind this year’s
Venice Biennale commissioned artist...
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20 Sep 2012
We love the new
spots from Southwest Airlines! Based on assault course game shows
such as Total Wipeout and Takeshi's Castle, Southwest Airlines have created the
“Business Travel Challenge”.
The...
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20 Sep 2012
A few months ago,we took a look at the latest Skittles advert featuring a girl kissing a walrus - look back at it here... Now, Skittles are back again with an equally baffling new advert featuring &#...
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18 Sep 2012
Remember the scene in Charlie and the Chocolate Factory where Charlie unwrapped the Golden Ticket? Every child's dream to be the chosen one and get one of the five. Well now it appears Nestle is...
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16 Sep 2012
In a bid to build a name for itself, Krafts Dijon mustard
brand Grey Poupon has introduced an exclusivity barrier to its Facebook Page. Instead of jumping on the band wagon like other brands have, whe...
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7 Sep 2012
Do online bookings mean your customer service standards can slip? Angie considers the traditional phone manner of front of house staff, which is still very important in the digital age. Read her lates...
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6 Sep 2012
Yesterday it was revealed that 'Where' magazine from Orange County US had a design blunder caused by the mis-placement of a model's head, rebranding the magazine 'Whore' by mistake...
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4 Sep 2012
We often get asked what we get up to on a daily basis and whether working in an agency is interesting (particularly by interns)! That's why, each month we pick a few of our favourite design and cr...
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3 Sep 2012
We’ve always been a soft touch here at apt
when faced with limited edition must haves – yes we know we’re falling for the
hype but there’s something inherently satisfying about owning something that...
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3 Sep 2012
Joe joined us for a four week marketing internship this summer and here's what he had to say...
[All copy sic]
Being a university
student, who like many other students has absolutely no idea what...
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31 Aug 2012
Fifty years ago (in 1962), Andy Warhol created his infamous exhibition of Campbell's Soup with 32 iconic prints of the brand.
Arguably the driver turning Campbell's into the icon that it now...
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31 Aug 2012
Thanks go to Adweek for pointing out this little gem...
Not much needs to be said about this advert - another Australian beer advert (they do them so well), that as always has acheived humour and fun!...
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30 Aug 2012
Deodorant brand Old Spice is back with a new campaign that has had us in stitches today! Their new viral features muscled actor Terry Crews in an interactive drum simulator that is controlled by the t...
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29 Aug 2012
Earlier in the year,
we posted a blog on a clever and effective campaign by environmental group
Greenpeace, who were responding to a controversial Arctic drilling by oil
company Shell. The campaign co...
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28 Aug 2012
Glocalisation is a term coined in the 1980s which means making the global, local - combining Globalisation with Localisation. It is specifically used in economic terms to describe activities made by b...
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22 Aug 2012
Well, the Olympics are over and we’re all feeling a little bereft here at apt, but didn’t it go out with a bang? Whether you loved it or hated it, for those of us who sat up and watched the closing ce...
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21 Aug 2012
It's not often that we blog twice in one day, but this was something that really made us chuckle in the office today...
Jess Ennis is making an appearance on the front of vintage comic strip The B...
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21 Aug 2012
As a full-service agency which offers comprehensive marketing campaigns alongside web design and build, we really understand the customer journey and the key influences which act upon it. That's w...
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20 Aug 2012
Author: Joe Sedgwick (Marketing Intern Summer 2012)
Now that we are in suspended animation between the gripping entertainment of the London Olympics and the Paralympics (which starts on the 28th), th...
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9 Aug 2012
So, we're a little behind bringing this to our followers (it happened on the 30th July), but the Olympics got in the way a bit and we missed it then. Still, better late than never to share this fa...
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8 Aug 2012
This summer the London Olympics have provided fantastic design inspiration with a huge, summery boost of colour; whether it’s the bright blue hockey pitches, the hot pink gymnastics arena or the fresh...
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7 Aug 2012
Author: Angela Petkovic
With the Royal Wedding, Diamond Jubilee and of course the Olympics, 2012 is being marketed as 'the summer to remember' with Visit Britain pushing a 'GREAT Britain&#...
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1 Aug 2012
A focus on just our blogs about creative things that we love!
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23 Jul 2012
Last week we had Molly here for work experience. We thoroughly enjoyed having her join us for the week, and here is what she had to say about apt...
During my time at apt, I have been surprised with t...
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18 Jul 2012
Shell has been getting some bad press lately with their ‘Let’s Go’ campaign. On the company’s website, the campaign for new energy seems harmless, well presented and makes the energy giant seem as tho...
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