18 Jul 2012
Candy joined us six weeks ago through our apt academy scheme; she has been a part-time PR intern during her university holidays and today is her last day. Here's what she has to say about her time...
Read More ...
17 Jul 2012
Starbucks is known for its controverisal social media, having made the decision to take a stand on key topical and current issues around the world. This means, everyone has expected the brand to run i...
Read More ...
16 Jul 2012
Last weekend Gloucester saw its first ever Hat Festival taking place on Friday 13th and Saturday 14th July.
As sponsors of the event we wanted to take part and see what was happening throughout the ci...
Read More ...
16 Jul 2012
Ever thought about how your guests view your hospitality business? Angie talks about putting yourself in their shoes to see things from their perspective. From customer journey to technology, this art...
Read More ...
13 Jul 2012
Managing Director of apt, Angie, is absolutely passionate about giving young people a chance and providing them with the opportunity to gain an insight into life in an agency. Winning "Mentor of...
Read More ...
13 Jul 2012
A month or two ago, I got a bit of a shock, finding out I was a finalist for the 'Employer Partner of the Year' category of the Enterprise Awards at the University of Gloucestershire (particu...
Read More ...
12 Jul 2012
Author: Emily Howard (Marketing Work Experience)
Targeting younger listeners may have a backlash for Radio 1 as they have announced that they are replacing long-time Breakfast show DJ and our office f...
Read More ...
11 Jul 2012
Author: Anna Carrington (marketing work experience)
Only 3 weeks after the publicised twitter controversy over Wayne Rooney and Jack Wiltshire posting prohibited promotional tweets for Nike, a second...
Read More ...
10 Jul 2012
Author: Emily Howard (marketing work experience)
Having joined apt for my week's work experience away from school, I was tasked with writing a blog post related to the marketing field, that was a)...
Read More ...
9 Jul 2012
A report released recently accused supermarkets of confusing consumers and 'tricking' them into making wrong purchases by creating own-label product packaging similar to big-name branded produ...
Read More ...
5 Jul 2012
We love infographics and and we're always on the look out for them! It's not often though that we feel the need to share, but this one really hit our creative button...
What does your brand co...
Read More ...
3 Jul 2012
Here at apt, we are usually massive fans of the Skittles adverts and we're also known to munch a few of them too! That's why we were excited, (then disappointed) to find out about the new Skit...
Read More ...
27 Jun 2012
Marketing is often seen as either a nice to have or a quick short-term fix but it is important to recognise the long-term value of a solid marketing strategy and the return on investment (ROI) it can...
Read More ...
22 Jun 2012
Last year, we wrote about the creative Air New Zealand advert 'Mile High Madness' that we absolutely loved! You can read the post here >>. Today, the company is back on our radar again w...
Read More ...
21 Jun 2012
Author: Candy Williams (Summer PR intern)
The Olympic Torch, uniting the nation with its euphoric energy as thousands line the streets to participate in their local festivities, has been deemed ‘the u...
Read More ...
21 Jun 2012
Yesterday saw the much anticipated launch of The Brewin Dolphin Cheltenham Cricket Festival.
At 4pm, the official press launch was held at the Brewin Dolphin offices, with all the sponsors in attendan...
Read More ...
20 Jun 2012
In June's advice column Angie takes a look at hotel restaurants and how to best use them in this day and age with the competition from restaurant chains and voucher deals.
To download the ar...
Read More ...
18 Jun 2012
Author: Molly Allen - Marketing work experience
Controversy surrounds New Looks latest investment in a range of men’s t-shirts featuring a young woman with the caption “Fantasy football….starting XI…....
Read More ...
18 Jun 2012
Harvey Nichols, the classy, sophisticated brand has caused a bit of an uproar with their new campaign. The adverts show models who have wet themselves with the caption ‘Can you contain your e...
Read More ...
12 Jun 2012
Angie's latest marketing column in the May issue of Hotel Owner looks into the effectiveness of your hotel's website. Is it doing the right job for you?
Take a look at the column here.
A...
Read More ...
25 May 2012
After reading an article in Marketing Week from Michael Barnett who advises how brands can ‘stay cool’ it really highlights the importance of not forgetting your original, niche market in order to bec...
Read More ...
23 May 2012
Our very own Business Development Manager, Jules, will be helping to supervise the preparation and service of food for The Queen by representatives from her daughter’s school, as one of the winners of...
Read More ...
22 May 2012
As a consumer, I love a bargain and in the current climate, I've come to expect nothing less! Feeling like I've got a good deal gives me a great buzz and seeing something that's good value...
Read More ...
17 May 2012
This morning, I read a slightly disturbing article in Marketing Magazine about yet another change by Google to their searches. Powered by a new service dubbed 'Knowledge Graph', Google is soon...
Read More ...
16 May 2012
On Tuesday, our client Expectations! Recruitment Services hosted a Breakfast Briefing with Sustainability Consultant Sarah Daly from MyGreenEye.
Expectations! Recruitment Services hosted this quarterl...
Read More ...
4 May 2012
For this months 'Marketing Matters' coloum in Hotel Owner magazine, Angie gives her advice on how to improve the all-important first impression of your hotel.
Read the April column here: Hotel...
Read More ...
1 May 2012
Opinion piece: Kirsty Scaplehorn - Intern
There has been a recent uproar across the PR industry at the fact that some clients have been charging PR agencies to pitch. This is taken from the st...
Read More ...
30 Apr 2012
If we asked you how many new social media platforms/developments have 'taken off' or been launched since the beginning of this year, most people would be able to name one or two at least (thin...
Read More ...
30 Apr 2012
Last wednesday (yes, a bit late writing this post), we were lucky enough to have a morning with Kim Bailey at the Gallops.
To say the day was cold, wet and windy is an understatement! Having woken up...
Read More ...
26 Apr 2012
It's been a month since Facebook officially rolled out the new timeline feature on March 30 and there's been a lot of noise about them so far. They may take a lot of getting used to, bu...
Read More ...