25 Apr 2012
As 2012 is a jam packed year for Britain with a number of large events, we’ve been taking a look at how brand marketing has become more patriotic. From the Olympics to the Queen’s Jubilee and even the...
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17 Apr 2012
The news that The Academy of Medical Royal Colleges has asked for companies such as McDonalds and Coca-Cola to be banned from sponsoring the Olympics has caused quite a mixed reaction in the office.
T...
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4 Apr 2012
After reading the headline ‘Tesco ditches 20-year old value range and replaces it with Everyday Value’, my first thought was ‘what’s the point?!’ but after reading the article I was soon to be convinc...
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2 Apr 2012
Sadly this year, April Fool's Day fell on a Sunday which robbed many of us of the time and opportunity to enjoy the clever pranks/'developments' brands have rolled out. All is not lost how...
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30 Mar 2012
Congratulations to our Managing Director Angie who was given the title ‘Mentor of the Year’ at the prestigious Women in Business Awards hosted by The Citizen and Gloucestershire Echo last night.
The b...
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27 Mar 2012
Did you see all the PR people taking over Twitter last Friday? #prsongs was one of the top trending topics throughout the day as pr’s, marketeers and journalists all joined in the fun, replacing song...
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26 Mar 2012
Focus on forward-planning...
This month in her hotel owner 'marketing matters' column, Angie discusses the importance of taking time out from your business to plan how you're going to fill...
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14 Mar 2012
After the revelation last month that McCains were producing outdoor ads that pump out the smell of jacket potato and dispense discount vouchers for stores, it looks like Mr Kipling is about to up-stag...
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12 Mar 2012
In May last year, the EU introduced changes to the 'Privacy and Electronic Communications Regulations 2003' laws which mean that websites cannot add a cookie to a user's device, without...
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9 Mar 2012
A new innovative advertising campaign from Kia has got advertisers and marketers talking!
The new print campaign sees a muddy Kia with sarcastic advertising jargon written in mud above the car. This m...
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8 Mar 2012
With only a week to go until the celebrated Ladies Day during the Cheltenham Festival, apt invited The British School of Millinery, Cousins of Cheltenham and Martin and Co. jewellers to offer guests...
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7 Mar 2012
Flying the flag for the environmental sector in Gloucestershire and supporting our friends at Compass Holidays, the whole team at apt got involved with an Open Day to promote new electric bikes on of...
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5 Mar 2012
On Friday 2nd March B1ue Club held the latest of many political events in Cheltenham, which aims to get young people interested in politics, regardless of the party.
apt’s Emma Logan is an active memb...
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2 Mar 2012
This week we’re loving the latest campaign by 02. Walking through London there is a chance that you may come across a man working at a desk... suspended from a wall.
This is to promote their ‘work any...
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28 Feb 2012
After reading David Benady’s story on www.marketingmagazine.co.uk regarding the downward spiral of the Tesco Clubcard, it got us thinking about the objectives of new loyalty schemes.
The main objectiv...
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17 Feb 2012
Following our post last week about McCain's potato smelling bus stops, it seems public transport has become fashionable again, with buses the latest targets for innovative campaigns......
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9 Feb 2012
Although there has been a lot of interesting things happening so far this year (many of which I have tweeted about), there hasn't been masses of exciting, unusual campaigns for me to get my teeth...
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7 Feb 2012
After watching The Diamond Queen on BBC1 last night, it got me thinking about the Queen (obviously) and particularly about her as a brand. Crudely speaking, if we look at the Monarchy as a business, t...
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27 Jan 2012
Our MD Angie has a wealth of experience in the hospitality and leisure industry. She spent 14 years running her own hotel with her partner Steve, before setting up apt marketing in 2000 when she decid...
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25 Jan 2012
So this week is apparently a bad week for brands on Twitter! First, there was the Katie Price/Jordan Snickers disaster (although some are saying this is good PR), then came the #McDStories from Macdon...
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19 Jan 2012
As I'm sure you can probably imagine, I spend a lot of time watching adverts, studying marketing campaigns and generally keeping up to date with all the big name brands that are important in the U...
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18 Jan 2012
Greg joined us for a week of work experience during his GCSE year. He is currently in year 11 at STRS. Here are his word's about his work experience with apt...
In the days that lead up to my work...
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3 Jan 2012
Happy New Year everyone!
We're back in the office and raring to go! What better way to start the New Year than by looking back at the highlights of the last one and planning to make 2012 an...
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15 Dec 2011
We at apt are always intrigued by innovative and interactive advertising campaigns and this year, the activity at Toyota caught our eye. In a bizarre but memorable campaign to promote the 2012 Carolla...
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12 Dec 2011
Another busy, busy month for apt PR!
Although it has been previously posted, it’s still worth another mention that the Montpellier Bar Racing Evening was a big success in November, raising £670 for th...
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9 Dec 2011
If you haven’t seen this video yet, it is well worth a watch. The apt team were stunned at the 3D optical stunt put on by LG in Berlin last year and came away having been convinced that the company wa...
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1 Dec 2011
Since apt took a look at HMV’s latest venture to draw in more customers over the Christmas period, John Lewis and eBay have both stepped up and revealed a similar Christmas marketing campaigns using Q...
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24 Nov 2011
Our team at apt are supporting male friends and relatives throughout the county taking part in Movember and have even gone so far as to sport our own moustaches in aid of the cause!
The moustach...
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23 Nov 2011
Following on from our look at Apples’s latest pursuit to increase the speed and convenience of its shopping experience, this post takes a look at how HMV are stepping up their technological campaigns...
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16 Nov 2011
apt marketing & pr is pleased to hear the news that Gloucestershire County Cricket Club has made a profit for the first time in two years.
apt’s client, luxury travel company, Abercrombie & K...
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