15 Nov 2011
We recently wrote a blog post called ‘Business is getting personal’ but thought it was time we also took a better look at the counterargument because, whilst more companies are attempting to utilise &...
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14 Nov 2011
When it comes to branding, a strong logo and recognisable brand is key to ensuring you're recognised! However it isn't the be all and end all. You could have the best design ever but without t...
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11 Nov 2011
With The Open at Cheltenham Racecourse just around the corner (or over the fence!), the apt team have been rubbing shoulders with an array of famous faces from the sporting world at The Montpellier Wi...
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8 Nov 2011
The apt team are impressed by how Apple has increased the speed and convenience of its shopping experience once again. The existing floating staff present in Apple stores already allows customers to a...
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4 Nov 2011
We at apt like the fact that big brands such as Coca-Cola, Sainsbury’s and EasyJet are all finding new ways to get staff involved in marketing campaigns. Coca-Cola and Sainsbury’s have both set up soc...
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24 Oct 2011
Although this advert has been out on TV for a couple of weeks now, I just have to draw attention to the VW 'Think Blue Symphony' advert on our blog. Normally, I'm not bowled over...
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14 Oct 2011
It's been award season for our team at apt after putting forward clients for both the South West Business Awards and the Taste of Gloucestershire Food and Farming awards which both took place this...
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12 Oct 2011
For those of you who haven't noticed yet, we're big fans of Augmented Reality and the affect it's having on the marketing industry! At the end of August, we wrote about Smart Phone Augment...
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11 Oct 2011
In recent months, we've been looking at the steps high street stores are taking to market themselves more effectively in a bid to maintain footfall and sales. Take a look at Republic&#...
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6 Oct 2011
In Marketing Week from the 25th August, there was an interesting case study on Proctor and Gamble, looking at their collective marketing strategy in their bid to save money. Interview available here.....
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4 Oct 2011
Downton Abbey fans out there, will surely be aware of the current controversy surrounding the 'Aviva' adverts during the breaks. Aviva have purchased slots at the beginning and end...
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3 Oct 2011
For those of you who haven't seen it yet, Innocent has launched a Social Discounting campaign, using the hashtag #tweetandeat. For four weeks, Innocent are monitoring the hashtag and l...
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23 Sep 2011
For those of you who don't already know, this summer we were joined here at apt by an University Intern called Grace. Currently studying Marketing, Advertising and Communications at Gloucest...
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22 Sep 2011
Earlier on in the year, we praised Topshop for their Augmented Fitting Room; allowing customers to see how the clothes would look on, without having to queue or get changed! Well now it’s time to turn...
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22 Sep 2011
If coffee is the rocket fuel of the business world... it might explain why our client SOHO Coffee Co is today celebrating winning the award for Food Business of the Year at the Taste of Gloucestershir...
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21 Sep 2011
Earlier this month we mentioned the Facebook teaser ad for by British Airways. After they had released a pre-ad snippet, to drum up interest for the premier of their first advert in two years, we adde...
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20 Sep 2011
It’s now day 5 and the last instalment of our favourite uses of Retailtainment by worldwide brands. We’ve been through toys, fashion and chocolate so far but it’s fair to say that we’ve saved the bigg...
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16 Sep 2011
It’s time for instalment 4 of our retailtainment week! So far we’ve seen the fun that fashion and toys have had with their stores and now on to what could possibly be the most exciting of all…chocolat...
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15 Sep 2011
When you think of young, trendy, casual fashion, what comes to mind? Would it be booming music, an attractive sales force and an air of pure, cool, exuberance? We think so, and so do Abercrombie &...
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14 Sep 2011
Following yesterday’s revelation about our love of retailtainment, out next focus is very magical indeed. If a store full of magic and mystery sounds exciting to you, then you’re going to love The Dis...
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13 Sep 2011
When you walk into a shop, what would you like to see? Bland beige walls, poorly displayed stock and a quite obviously disinterested sales team that mutter a half-hearted ‘hello’? Doesn’t sound too ap...
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9 Sep 2011
You may have noticed our love of clever little QR Codes and the creative ways they’ve been put into practice. When we came across the ways General Nutrition Centres Inc (GNC) had used theirs, it reall...
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6 Sep 2011
As we’re constantly on the look out for all things quirky, creative and incredibly clever, we fell in love with the idea of BA’s Facebook teaser ad.
Having not advertised in the past two years, we wer...
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2 Sep 2011
It’s Saturday afternoon and there’s a line up of must-see-match’s starting in half an hour. What are the chances of dragging your other half away from the TV (or out of the pub) and into a supermarket...
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1 Sep 2011
As adverts go, it can often be a challenge to decipher the brand being promoted. But this can sometimes be half the fun. Even when an ad is witty, interesting or something you can relate to - it still...
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31 Aug 2011
Just when we thought we were over the initial excitement of the mysterious technology that is QR Codes, along came the world’s first QR Codes Film Festival.
Originally organised in Korea, the 11 day s...
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30 Aug 2011
Big names for the big games
With less than two weeks until The Rugby World Cup kicks off, we’ve been promoting Champagne breakfasts at The Montpellier Wine Bar, organising sponsorship and booking ex...
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30 Aug 2011
The great thing about marketing is that it doesn’t just work for brands, businesses and those in the public eye. Its power can be used to make a stand, back a moral issue and get a sensitive subject s...
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26 Aug 2011
We’re often on the lookout for weird and wonderful marketing marvels that blow our minds, push creative boundaries or quite simply just make us smile. But when we came across Cadbury’s new venture wit...
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26 Aug 2011
With their ‘Wish you were at TopShop’ digital campaign earlier this year, you have to wonder if there is any end to TopShop’s creative prowess. Well after their latest collaboration with gaming platfo...
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