Airboss manufactures puncture-proof, cost-effective, tyre solutions to a wide range of industrial and off-road machines.
To establish awareness of both Airboss’ brand name and product offering in the market place.
apt oversaw a full re-brand of the ‘Airboss’ name, and helped to re-design the firm’s website. apt also helped Airboss manage their sales channels, sourcing both new dealers and end-users, effectively streamlining their sales strategy.
In addition, apt played a key role in helping Airboss source and secure grants and awards for their work - in this case funding for their innovation in the Original Equipment Manufacturer segment.
Increasing brand resonance. A methodical and constant PR campaign has resulted in the Airboss brand being increasingly recognised as the symbol of quality in the tyre industry.