Joint Core Strategy - Issues & Options Campaign

Background: 

Following on from the JCS adoption, the three councils and their partners are now taking forward the review to the public to give more opportunities for Q&A and further information on the housing strategy plans in Cheltenham between 2011-2031.

Objective:

APT were tasked with creating a consumer-facing design for a series of print materials featuring a more digestible format for the public eye. JCS required brochure design, social media material and large scale pop-up banner artwork. 

Action: 

Our creative team introduced clean design features to a developing brand with a carefully considered complimentary colour palette. This enabled the information to be displayed in a friendly and approachable manner for the public.

Results:

The campaign attracted an array of positive attention with the notable additions of abstract infographics proving popular on for digital and social media platforms, securing future exposure of the campaign.