Joint Core Strategy - Issues & Options Campaign


Following on from the JCS adoption, the three councils and their partners are now taking forward the review to the public to give more opportunities for Q&A and further information on the housing strategy plans in Cheltenham between 2011-2031.


APT were tasked with creating a consumer-facing design for a series of print materials featuring a more digestible format for the public eye. JCS required brochure design, social media material and large scale pop-up banner artwork. 


Our creative team introduced clean design features to a developing brand with a carefully considered complimentary colour palette. This enabled the information to be displayed in a friendly and approachable manner for the public.


The campaign attracted an array of positive attention with the notable additions of abstract infographics proving popular on for digital and social media platforms, securing future exposure of the campaign.