We have just over a week to go until the Mayan Calendar end date (21st December 2012) that has long prompted doomsday-ers to declare that the end of the world is nigh. Those who believe that the world may be coming to an end have been coerced into stocking up their cupboards and gathering essential survival tools in last minute preparation for the predicted catastrophe.
Many organisations are also looking to capitalise on the buzz around something so morbid; though not ideal, it turns out the ‘Apocalypse’ is actually doing wonders for brands and businesses worldwide; cue the launch of apocalyptic movies, television documentaries, dedicated products and of course, the inevitable ‘apocalypse’ marketing messages, all claiming to ensure survival in a range of post apocalyptic worlds.
Following Lynx’s recent campaign to launch their ‘final’ edition in light of the 2012 day of reckoning, we’ve collected a handful of the most unusual and entertaining products and services that play on consumer fears and fascinations with the apocalypse. Very similar to our blog week on Retailtainment, we will be showcasing our five favourite examples of Apocalypse campaigns every day next week, starting with Lynx’s ‘Happy End of the World’, in our very own ‘countdown’ to the ‘bitter end’.
Happy reading...