If any of you budding marketeers are thinking about ditching your day job in pursuit of a flourishing career in babysitting, we suggest it might be a good idea to check out this ad by the American Red Cross first…
Not everyone is cut out for babysitting; that’s why the American Red Cross has come up with this campaign, presenting a series of comedic worst-case scenarios happening under the supervision of an inexperience and unprepared caretaker. By teaming up with BBDO Atlanta, the American Red Cross have produced this ad in an attempt to encourage babysitters to take the Babysitting Basics online courses; hoping to prevent the sort of situations you’ll see in this ad.
The courses are designed for students aged 11 and older who will receive a printable Diploma if successful in obtaining a score of 80% or higher on the final exam.
We think this ad is great, adding a light-hearted twist to some potentially disastrous situations.