Andrex Are On A Roll

Here at apt we love clever advertising that everyone can relate to, and this week we have spotted a brilliant advert from Andrex.

‘Rollaphobia,’ a term created by Andrex, refers to the ‘reluctance to change our toilet rolls’. Most of us can relate to the frequent occurrence of walking into our bathrooms and seeing that a new roll has been started, with the old one still on the holder.

In some families this can often lead to a stand-off as to who should swap the new toilet roll over, as well as the argument for which way round it should hang: 

(Left hand side is apparently correct)

As well as featuring an adorable puppy, we love how Andrex has found yet another way to get every family in the country debating about who has ‘Rollaphobia’ in their household (or in our case, our office!).