Soft-drink giant Coca-Cola is well known for being ahead of the game when it comes to innovation and experimentation, and as always, the super-brand is continuing to amaze consumers with their new ideas. Since deciding to boycott a number of their global marketing campaigns targeted at kids under the age of 12 in a bid to help tackle the ever-growing issue of obesity in children, the brand has had to bring even more to the table, or face losing a considerable amount of business.
The next step for Coca-Cola, following on from their latest ‘Share a Coke’ campaign, appears in the form of an ‘all-ice’ bottle. Shaped to replicate the iconic glass Coca-Cola bottle, the all-ice bottle is unsurprisingly made completely out of ice. The bottle is obviously eco-friendly; and while it would do a fantastic job in keeping your beverage cold, we doubt it would do much good on a hot day at the beach! The bottles have been rolled out across Colombia, but us Brits will have to wait and see if the all-ice bottle will ever surface in freezers here in the UK. Check out the advert below that is airing across Columbia after the launch of the Coca Cola all-ice bottle.