Are You Man Enough To Work For Old Spice
Wieden and Kennedy’s Old Spice campaign is notorious for its epic, quirky and borderline weird advertising, so it’s no surprise that the quest to join one of the most prolific agencies in the industry is equally as bold and unconventional. W+K are on the lookout for a creative ‘cyber warrior’ to join the Old Spice team in Northwest Portland as a Social Strategist.
The competition, which includes 10 challenges, starts on the 29th October and finishes on the 5th November. All the contestants should be 21 or older, eligible to work in the U.S. and use only original creations (neither Old Spice nor W+K can be mentioned). Brave candidates are asked to complete one or more of the listed challenges, and have a week to do so. The participants will also be asked to prove the effectiveness of their challenge by submitting a case study presentation deck, which will explain what has been done and how it reached their audience, alongside a curriculum vitae.
To give you a taste, or should that be a whiff, as this is after all for Old Spice, applicants must meet one or more of ten challenges:
• Challenge 1 - Create the best original Pinterest board dedicated to the sport of inline speed skating (NOT roller-hockey).
• Challenge 2 - Create and post an original piece of content to Reddit that then receives the most upvotes in a single week.
• Challenge 3 - Create and upload to SlideShare an original, in-depth competitive analysis of the Ed Hardy social media ecosystem.
• Challenge 4 - Get the most people to friend your mother or your father (or a parent-like figure in your life) on Facebook in a single week.
• Challenge 5 - Create an original (new) Twitter account and then use it to get the most followers in a week using any verbs you like, but only the following nouns: "BLUEFUDGE," "HAMMERPANTS" and "GREEK YOGURT."
•
Challenge 6 - Create an original YouTube video that then receives the most
plays in a single week using this script verbatim:
#1: "Wait. What are you
doing?"
#2: "Trust me. This will be
fine."
#1: "Ok. Go ahead."
• Challenge 7 - Get recommendations on LinkedIn from at least three other people trying to get this job.
• Challenge 8 - Create the most reviewed recipe on allrecipes.com in a single week using cottage cheese as an ingredient. The reviews don't have to be good.
• Challenge 9 - Upload the most pictures of your armpit(s) to Instagram during the course of this challenge. The pictures must have your face in them to verify your identity and include the hashtag #mypits.
• Challenge 10 - Using Quora, give thought-out, meaningful answers to as many dream catcher-related questions as possible in a single week.
Social media has drastically changed the way that companies recruit talent. While the determining factor used to be that all-important CV, now there’s ample opportunity for job applicants to demonstrate their skills. Or at least embarrass themselves trying!
http://www.wk.com/jobs/portland/mayipleasehavetheoldspicesocialstrategistjob