Social media is a great and completely free way to advertise to a wide ranging audience, providing quick and easily accessed information on your favourite brands activities. Little Caesars took advantage of the power of online platforms by promoting their DEEP!DEEP! Dish Pizza, asking fans to let off fireworks last week.
Coincidently this overlapped with America’s Independence Day celebrations leaving some proud Americans unimpressed and accusing Little Caesars of poor humour and disrespect! Fortunately many of Little Caesars followers appreciated the joke and here at apt we think the stunt was an ingenious way to raise profile of a product; perhaps they could have avoided publicising the stunt before Independence Day though!