Ball Boy Vs Football

The clever marketing team at Specsavers has wasted no time in launching a press and online campaign following the buzz surrounding Chelsea’s Eden Hazard’s ball boy incident. Some may say the new tactical (and extremely comical) ad from the brand is controversial, but we at apt love it! Hazard claimed that he mistook the boy for the ball, so has naturally given Specsavers an excuse to use their well known strap line “Should’ve gone to Specsavers”. The ad features images of a ball boy and a football; one with a tick next to it and the other with a cross, take a guess which one should be kicked Hazard?

The brand is well known for its responsive marketing campaigns, with its previous campaign mocking the memorable London 2012 Games organisers when they displayed the wrong Korean flag. It has also made fun of a linesman for not seeing if the ball had crossed the goal line during England’s 1-0 win over Ukraine at Euro 2012 (phew, at least we won).

The moral of the story is that if anything at all is missed, particularly in sporting events, Specsavers will be there to spot the glaringly obvious...so make sure you have your specs to hand!