Tesco has teamed up with Google street view to launch a viral campaign in the lead up to Easter, giving avid social fans the chance to find Easter eggs and win chocolate; or in some lucky cases some smart technology courtesy of a golden egg.
We have all flocked to enter this competition in the apt office and have spent longer than we really should have in search of the golden eggs. This is a really quirky, original competition and we all had some fun navigating our local streets using the ‘egg-dar’ to steer us to the prizes.
This is a great marketing ploy and we praise the innovative thinking. You can have a go and win some ‘choccy’ here: https://www.tescofindtheeggs.com/