Findtheeggs

Tesco has teamed up with Google street view to launch a viral campaign in the lead up to Easter, giving avid social fans the chance to find Easter eggs and win chocolate; or in some lucky cases some smart technology courtesy of a golden egg.

We have all flocked to enter this competition in the apt office and have spent longer than we really should have in search of the golden eggs. This is a really quirky, original competition and we all had some fun navigating our local streets using the ‘egg-dar’ to steer us to the prizes.

This is a great marketing ploy and we praise the innovative thinking. You can have a go and win some ‘choccy’ here:  https://www.tescofindtheeggs.com/  

 

Tesco Find the Eggs

More Posts ...

APT Academy- Amelia Bywater

27 Jan 2022
Walking into the APT Marketing office, I was greeted with a warm welcome and smiles, my immediate nerves disappeared. They made me feel at ease straightaway. 
Read More ...

New tools for your toolkit? Cool things we love…

29 Sep 2020
There is no denying that the coronavirus pandemic has made us all look at things a little differently whether that’s in home, work or our social life.  As a result, some businesses have ide...
Read More ...

Marketing Matters: How innovation, diversification and going local will help the hospitality industry thrive again…

29 Sep 2020
Following the recent announcements that 1 in 4 hospitality businesses are unlikely to make it through, and 40% of hoteliers are considering giving up, it’s no surprise that the mood in the indus...
Read More ...