At apt, we are big fans of novel ideas; things which are new, but simple and incredibly effective! That's why, on a trip into London yesterday, our imagination was captured by the new British Airways billboard showcasing their #LookUp campaign.
Using custom-built surveillance technology, the billboard at Picadilly Circus tracks the overhead flight of planes and uses the image of a little boy to draw your attention. It then labels said plane, and details the flight number and destination.
A simple, clever and incredibly effective campaign, the billboard serves to both draw your attention and showcase the number of destinations and frequency of British Airways flights...