Gold Frankincense And Meerkats
As businesses get into the festive spirit, we are all intrigued by the diversity of Christmas advertisements that appear on our televisions.
It can be suggested that there are three different angles that can be taken:
- The direct sales message - Coca Cola’s “Holidays are coming” advert for example emphasises that their drinks are supposedly key for the festive spirit,
- The indirect message - for example John Lewis and their Bear and the Hare advert that draws viewers in through their emotions
- The more traditional message that links their adverts to well-known stories and Christmas references.
Comparethemeerkat.co.uk will be launching a new advert on Christmas day introducing a new meerkat for the first time. New arrival Oleg will be staged as the baby Jesus in a nativity scene as regulars Olrov and Sergei play Joseph and Mary.
Popular Olrov released a humorous statement saying "Arrival of Baby Oleg was big shock in Meerkovo, but it mean for first time our Nativity production have real baby. Unfortunatelys, real baby come with real baby smell, but most peoples just say it add to authenticness of stable."
The popular website has been running adverts since 2009 to emphasise their actual website – Comparethemarket.com. The adverts have continued to grow stronger, persuading the audience to use the website to obtain a quote for insurance – and receive a Meerkat plush toy in return.
As Christmas adverts are popular, it is important for businesses to make theirs as memorable as possible. Littlewoods last year created an advert that showed children singing at a school concert.
The song mentions a variety of products that can be bought online including an xbox, laptop and jewellery. With children questioning who bought these presents, the song ends with the line “my lovely lovely mother” which although rather cute, raised several complaints from parents who argued that the ad showed their children that Santa didn’t exist.
Here at apt we can’t wait to see the new Comparethemeerkat.com advert from a firm who has captured the emotions of many people. We think that more businesses should take note from this company, who have managed to find a way of drawing the audience in without a direct sales message.