Following our ‘Big Brand Banter’ post, another big name has launched a popular ad campaign. Without using cute animals, Honda’s ‘Beautiful Hands’ ad simply shows a pair of male hands cleverly turning a screw into a variety of different objects including a motorbike, lawn mower, hoover and even a moonwalking astronaut!
Typically, car manufacture ads show a vehicle, with a smiling driver and sleeping children, driving through a scenic route whilst mentioning its USP’s such as its top speed or drive smoothness.
Honda’s ‘Power of Dreams’ campaign doesn’t mention any of these details, it simply shows all the products that Honda has produced in its 65-year history, leaving the audience wondering where it could possibly go next.
We prefer these clever advertising campaigns, providing the audience with a bit of entertainment rather than projecting facts and figures as to why we should rush out to by the latest gadget; letting our minds wander rather than tricking us.