Its A Boy No Its A Girl Actually Its Haribos Royal Jelly Babies

During the Queen’s Diamond Jubilee and London 2012, a raft of FMCG brands embraced their patriotism and launched several campaigns demonstrating how proud to be British they were. McVitie’s Digestives unveiled a ‘Proud to be British’ brand positioning; even Heinz (who despite popular opinion is actually an American company!) launched limited edition vintage labels using designs from 1952. This flurry of limited edition products, used to predominantly drive impulse sales amongst proud Brits, has opened the doors for other brands to follow suit.

Addictive confectionary brand, Haribo, has trademarked the names ‘Haribo Royal Babies’ and ‘Haribo Royal Jelly Babies’ as potential titles of their newest addition to the happy world of Haribo. The new limited edition product, set to launch to mark the birth of the Duke and Duchess of Cambridge’s first child in July. The German business is not shy of marking British celebrations having launched sweets last May with Union Jack packaging to support the Jubilee. Let’s hope they don’t digitally conjure up an amalgamation of Will and Kate to recreate on a jelly baby...