Lights Camera Instagram

Ok, so as much as some of us hate our photo being taken, what if that photo was taken in Sydney, at a gorgeous boutique hotel, on a quilted leather sofa, and then adorned in the entrance on a giant digital mural? And what if you scored a free night in said hotel as a result of that photo? Welcome to the world’s first Instagram Hotel!

The 1888 Hotel in Sydney, named after the year camera giants Kodak launched the first box and roll camera, was designed with Instagram users in mind; every angle, feature, item of furniture and spec of paint has been curated to be worthy of an Instagram photo.

The eclectic and stylish five-storey hotel ‘where everything is worth sharing’ comes complete with a ‘selfie’ space for visitors to snap a photo when they check in, with the best images being displayed on a giant digital photo frame in reception; if your photo is chosen as the best that month, the lucky visitor will earn themselves a complimentary night stay!

The hotel is one of the first of its kind, with a completely modern feel and approach. Each room has its own iPad, free WiFi (throughout the hotel), and instinctively uploads all its images to the hotels Instagram account. The hotel caters very much to today’s modern traveller and has made photo-sharing an integral part of the traveller’s experience.

CEO of 8Hotels, Paul Fischmann comments; 'There has always been a strong, intrinsic link between travel and photography. But the advent of social media and Instagram has made photo-sharing an even bigger part of the traveller's experience. People not only want to visit and stay in beautiful places, they also want to capture and share it with their friends and networks as it happens.'

At £89 per night we think this hotel is not only a revelation but an absolute bargain, and if you are lucky enough to have over 10,000 followers on Twitter, you are in for an absolute steal; a free night stay! A very clever way to attract a following on social media 1888!