Lloyds Bank want to encourage more open conversation about mental health in their campaign that won Channel 4’s Diversity in Advertising Award. The advertisement by Adam and Eve/DDB feature celebrities including Professor Green and Jeremy Paxman as well as members of the general public and bank employees playing the role of “Who am I?”. Some may be aware of this game, the guessing game where players use yes or no questions based on the traits and characteristics of a person to guess their identity. Lloyds bank have played on this game to create their own that explores the misconceptions about living with mental health conditions. Channel 4 awarded £1m in free airtime to the brand for coming up with a creative idea focused on non-visible disability. February 12, 2018 will be the official launch of the Inside-out campaign, whereby individuals will be encouraged to wear their shirt or an item of clothing inside out to promote acceptance of everybody, irrespective of race, colour, religion, gender, size and sexuality. Step out that comfort zone, speak up and get involved, you’re not alone. Post an image of yourself with your item of clothing to Instagram using the hashtag #MyInsideOut to be featured on the account.
THE INSIDE-OUT CAMPAIGN IS A CALL TO DISCOURAGE BULLYING AND PROMOTE TOLERANCE FOR ALL. WEAR YOUR CLOTHES INSIDE-OUT TO SHOW THE WORLD THAT WHAT IS ON THE INSIDE IS ALL THAT MATTERS.