London Underground Guerilla Campaign

Not a campaign in the traditional, organised and pre-conceived way, maybe - but here at apt we're loving the guerilla stickers appearing all over the Tube. Not least because the faceless people attaching them to existing signs are making a real effort to match the colours, fonts and even language style of the signs already there.

While the British Transport Police have critisised the campaigns as grafitti, the creativity and wit have brightened up the morning commute - and there is even meaning to the madness, according to one 'guerilla sticker': James (not his real name) believes the witty signs are a “form of rebellion.”

“It’s almost as though people are treating you as a drone, and the signs are very serious,” James said. “This is a bit of escapism and freedom that people can express relatively easily.”

The Transport for London signs do not appear to be difficult to replicate. On the “Stickers on the Central Line” Facebook page, one user posted details on the signs’ color standards as an easily downloadable PDF, complete with Pantone reference codes.

The creative team at apt normally hate handmade signs and ugly signage with a passion, but we love the attention to detail these 'guerilla stickers' adhere to. Anything that brings a smile to the face of someone rammed into a morning train is a good idea, we say!