Looking Back At 2012
Given a tough economic climate and austerity measures coupled with the Jubilee and Olympics, it is fairly safe to say that 2012 was a rollercoaster ride for everyone! Add to that low consumer confidence with unprecedented levels of patriotism and you've got the perfect mix for market-leading, unique campaigns, worldwide. To start 2013, we're looking back at the last twelve months and showcasing our own personal campaign favourites, alongside our ten most popular posts for your enjoyment.
Top ten most popular posts (in date order):
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Creative essentials: Typography... A how to guide for typography covering the basics of picking the right font and how it can work for your brand. |
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Limited editions are no longer unique enough... A look at the Absolut Vodka stunt with 4million uniquely designed bottles. |
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Let's go viral - At least we're not BP... A look at the Greenpeace campaign against Shell that had many believing it was the real campaign! |
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It's a cup size disaster for Starbucks... A look at the unexpected social media backlash regarding locally sourced cups in South America. |
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The power of packaging - copycat branding... A peek at the consumer report that claims copycat branding confuses and misleads customers. |
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Is patriotic marketing losing meaning?... Should non-British products benefit from British-style packaging? |
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How to make sure your website is compliant with new cookie laws... A how to guide for the legal changes to cookie laws that came into force in May 2012. Are you compliant yet? |
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Gap has the bright idea for their new adverts... A look at Gap's illuminated bus adverts. |
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Considering whether The Queen really is the perfect brand? |
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A more sophisticated scratch and sniff - McCain has bus stops smelling of potatoes... Clever use of external bus stop signage |
Our key posts from the last twelve months...
It was definitely a busy year last year and it's only set to be busier this year! Happy reading and watch out for our own exciting acitivies this year...
The apt team!