Love And Hate Bus Shelters

The current trend for foodie brands seems to be interactive bus shelters; think McCain Jacket Potatoes and McCain Home Chips, along with Nestle GPS Chocolate and Mr Kipling Angel Cakes. All have added innovative interactive twists to traditional outdoor marketing mechanisms, creating a 'user experience' with their brand. Now it's the turn of Marmite, whether you love it or hate it...

Marmite has announced the launch of a 'golden photobooth', transforming a bus shelter on London's Oxford Street, to enable consumers to take and upload pictures of their 'marmite reaction'. Forming part of Marmite's sponsorship of the Oxford Street Christmas Lights, the booth will be active for 12 days, as part of their Christmas Characters campaign (read about this on Campaign Live).

"Marmite’s sponsorship of the Oxford Street Christmas lights is a great way for us to reward our loyal fans for their support and the addition of the bus shelter is another way to reach fans and give them a moment of fame" says Joanne Ó Riada, brand manager, Marmite. "The shelter will attract existing Marmite fans and consumers looking for something special to trial over the festive period."

Our reaction to the campaign: We LOVE it.

Our reaction to Marmite: Well that depends who you're talking to!