Marketing Tricks For Your Treats Part 3

Welcome to the third and final instalment of apt’s ‘Marketing Tricks for Your Treats’. Yesterday’s blog talked about the notion of communication and its importance within the marketing world. Today we’ll be concentrating on consumer engagement and how businesses should best use social media to engage with their target audience.

Consumer Engagement:

Consumer engagement on social media has become a vital marketing tool within the contemporary business environment, and an effective process to drive a whole heap of benefits including brand loyalty, sales growth and positive company reputation.

The shift into digital marketing and especially social media has forced marketers to think in newer ways than ever before, ensuring platforms such as Twitter and Facebook are integrated as major parts of their marketing strategies.

So how does this relate to Halloween I hear you ask? Well, are you the house at the end of the street which has the lights off trying to hide away from the hundreds of trick or treaters demanding candy off of you? If so, you’re the type of business who chooses to be automated in every aspect of marketing, and lack the prowess to engage with visitors at all. You’re the type of Tweeter/Facebooker shying away from your target audience refusing to engage or just re-tweeting other industry leaders simply to build relationships.

Or are you every trick-or-treaters dream? Answering the door with a bucket of sweets and chatting away to the children about their Halloween costumes? If so, you’re the type of marketer who treats their social media platforms as a dialogue rather than a method of dictating to your target markets and looking to build online relationships with your consumers. You don’t just post a few tweets or statuses, you go the full hog, engaging, interacting and acting as an industry leader solving the burning questions on the mind of your followers.

Top Tip: Don’t be a boring Tweeter/Facebooker. Always ask questions to the consumers relating to your brand, and come up with quirky/different tweets that will make you stand out.