Mcdonalds Brings Back The Monopoly Game With A Slight Twist

It’s Easter and its McDonalds Monopoly, but this time it’s back with a twist. After previously running a similar approach for the last 8 years, fast-food phenomenon McDonalds has re-invented its annual promotional activity ‘McDonalds Monopoly’. Now called the ‘McDonald’s Fortunes’; the game diversified itself to become a more modern and technologically friendly competition in order to attract a wider consumer audience. Previously, the game could only be played on a paper "peel-and-play" game board; McDonalds is now offering customers the chance to play online or on mobile devices, creating a more user-friendly environment. The digital game allows customers to keep track of stickers using a virtual online monopoly board and a simple code redemption system.

We understand that in such a fast-moving industry it’s vital to remain up to date with current techniques but also introducing new ones; we see this marketing diversification as a shift into a more contemporary approach, which will in turn provide a more creative, exciting and visual experience to consumers. However, they didn’t stop there; bringing back some of McDonalds most loved brands including the Quarter Pounder Deluxe and Cadbury Crème Egg McFlurry. These are designed to run alongside this campaign as they set to have an ‘eggstravagant’ Easter (see what I did there?).

With prizes ranging from £50,000 in cash and Honda Civic cars, to millions of McDonald's food products you’d be silly to miss out. So check it out here at: https://monopoly.mcdonalds.co.uk/?skip=true