Sunbites are eager to spread the word that their tasty snacks are healthy and good for you and this advert certainly tries to reinforce this. The advert feels very innocent and as if everything is perfect once you open a pack.
With the Football World Cup in full swing when this advert was released you can recognise a reference to it throughout. The message is how football makes people active and brings them together. This positive message may be why the advert is enjoyable to watch. This is a good marketing technique as it is subtle but can impact people watching.
Have you seen the advert yet? You can watch it here...