Pleasure Hunting With Magnum

‘Pleasure Hunt’, Unilever’s Magnum branded gaming franchise, is to be introduced across new platforms in a bid to expand interactive content and promote the new ‘Five Kisses’ range.

The five-level-mini-game is now available on most mobile devices and promotes cosmetics brand Make Up Forever through branded collectibles; incorporating social media giants Twitter by providing an in-app service which allows users to source and share game-tips. Our guess is that Unilever is hoping to reproduce the success of the previous online Pleasure Hunt game, which attracted over 23 million users when it was first released at the beginning of April.

In relation to Magnum’s new Pink and Black range; there are further plans for the unveiling of an interactive ‘Moodmeter’ game, which is said to ‘reflect the different sides of our personalities’. This game uses a webcam to match a user’s movements with the music and visuals displayed on screen. 

We look forward to seeing these exciting innovations from Unilever and are keeping our eyes peeled for any further developments!