Royal Baby Marketing Mania Takes Apt By Storm

Perhaps unusually in this age of Twitter and Facebook, the Duke and Duchess of Cambridge won't be revealing the details of their baby's birth via social media, instead having to abide by the tradition of posting the news on an easel at the gates of Buckingham Palace. But with the arrival of the Royal baby imminent, we at apt have been looking at the opportunities taken by brands across the UK to tap in to this huge event.

With retail sales of Royal baby souvenirs estimated to be around the £100 million mark, it's no surprise that baby-centric brands like Fisher Price have jumped on the bandwagon, issuing their own range of baby 'thrones':

A less obvious Royal connection has also been capitalised on by Aston Villa Football Club - of which Wills is an avid supporter - who have produced a range of teeny kits with HRH on the back - cute just doesn't cut it:

And the Cambridge's local branch of ASDA in Anglesey has even created a personalised family parking space for the new arrival, complete with a Beefeater standing guard:

Perhaps the most bizarre souvenir we've found is the Royal Baby sick bag - created by award winning designer and illustrator Lydia Leith - if you wonder why these exist, they're taking the social media world by storm so we think it's a canny piece of marketing!

On a more traditional note, the Royal Mint has produced lucky silver pennies to be distributed to the first 2013 babies born on the same day as the Royal heir:

We're loving the quirky, creative approach given by modern marketers to this most traditional of events - and who cares if today's souvenirs end up as tomorrow's dust gatherers? It's what we Brits do best...