Here at apt, we were excited to hear the announcement that GFirst LEP has been working closely with the Cotswolds and Forest of Dean Destination Management Organisations (DMOs), to develop strategies to increase tourism in Gloucestershire. These strategies are expected to increase the county’s all year tourism offer, as a key part of the local Gloucestershire economy.
The strategies will be offered alongside a new funding boost of £177 million from DEFRA available nationally. Identified and managed through the Department for Environment Food & Rural Affairs (DEFRA), the funds are calling for business support in building knowledge and skills in rural areas, developing micro and SME businesses and supporting renewable investments for rural businesses and communities.
The funds will look at increasing the number of overnight and day visits to Gloucestershire, for rural businesses seeking to invest in recreational and small scale rural tourism infrastructures, through the promotion of sustainable events and festivals, as well as signage support for new product development priorities to raise awareness of the county.
The funds will also help micro and small rural businesses seeking to expand and create jobs, as well as farmers or members of the farm household seeking to diversify into non-agricultural activities.
The successful applicants will support existing tourism businesses to expand and improve their current offer. It will also help to create new jobs in the tourism sector in Gloucestershire and appeal to new markets through capital investments in infrastructure.
Chief Executive of GFirst LEP, David Owen said: “This is a fantastic opportunity for local businesses in the tourism sector, who know the county best, to get involved in supporting the Gloucestershire economy. The time and help businesses can provide will ultimately have a positive impact on job creation, increase visitors and overall benefit the local tourism industry.”
If you are interested in applying for the funding, DEFRA are encouraging rural tourism businesses to apply now. More details and information can be found at the gov.uk website: https://www.gov.uk/european-structural-investment-funds.
Here at apt, we have a wealth of knowledge and expertise in grant applications and the tourism industry. So, if you’re not too sure where to start or need some help to submit your application, please give us a call on 01242 250692.