Wieden + Kennedy, what more is there to say; they are inspirational, unbelievably creative and most of all, outrageous! As the ad agency behind super-brand Old Spice, they have a certain reputation they must uphold and which few live up to; however, their newest endeavour really takes the weird and wonderful cake.
W+K Physicist and Copywriter, David Neevel, who defied the laws of physics by separating Oreo cookies from their dreamy filling (a task on par with Moses parting the red sea); has now designed an elaborate contraption that turns a guitar into a computer keyboard. The fascinatingly bizarre concept converts strummed or plucked notes into signals that the PC reads as keystrokes; and voila, your email is ready to go!
Check out the video footage:
Now...all we need to do is learn how to play the guitar!