Super Brand Coca Colas New Journey
This month, Coca Cola unveiled a redesign of their corporate website after CEO Muhtar Kent ordered the marketing department to refresh it. Originally the company’s internal magazine for employees, the revamped website was launched to host more of the brand’s own stories. Maintaining the same URL as the parent site, the content on the new site is now arranged to mimic a digital media brand’s website, with a focus on storytelling from around the globe.
After all the celebrations of Coca Cola’s 125th anniversary, they were inspired to tell the company’s story in a more engaging, digital fashion. This involved the reinvention of the company’s online and digital presence so that it incorporated social media and blogging.
An article written by The New York Times highlights the significance of brand journalism in the marketing and PR world. Brand journalism, also known as content marketing, is the practice of companies forming their own media outlets to increase and sustain brand awareness.
Muhtar Kent stated, "We hope Coca Cola Journey will be a place where people will share their curiosity about the world, engage in stimulating debate, and find out what is at the core of Coke – our quality brands, our business, our people, and our ever-expanding commitment to social good."
Visit the site at: http://www.coca-colacompany.com/