You may have read our blog about the latest Skittles campaign titled ‘Skittles Pox’ and how here at apt, we found it rather strange. Well, while on our internet travels we have come across another and maybe even stranger sweet advert that involves using disgusting situations.
American candy store, Atomic Candy was voted as Ad of The Week by The Drum and the US Creative Department Readers. Titled ‘Explore’ the ad showcases the colourful candy that is extremely similar to Skittles in an odd light.
The advert features a man stood in his bathroom, concentrating on a red spot on his face; you can probably imagine what happens next. The man squeezes the red spot and it pops off his face and into the sink. Gingerly, he picks up the colourful sweet, examines it for a moment and sticks it into his mouth without hesitation. Upon looking up into the mirror, the man notices another different coloured sweetie spot in the location he had just squeezed and we’re sorry for putting this image into your head, but yes, he does squeeze it again! This time hundreds of Atomic Candies are released from his face, filling his sink with colour. But after he’s finished squeezing he just digs in!
We’re not sure which advert came first, Skittles Pox or Explore by Atomic Candy? Although we do know that sticking these colourful sweets to people’s faces is slightly strange and here at apt, we have been left wondering ‘whatever next?!’