With social media at everyone’s fingertips it has become essential for businesses to keep on top of the latest social news. We have taken a look at our top 5 examples of real-time advertising by companies that have excelled with linking the latest trends into their marketing campaigns.
5. Soon after the Same Sex Marriage parliamentary vote was passed, Virgin Holidays quickly came out with this online post to support the new law change. Shared with over 5,000 people on Facebook and retweeted over 250 times on Twitter, this has become one of Virgin Holiday’s most shared and retweeted posts to date.
#equalmarriage: Time for a honeymoon. pic.twitter.com/Y9kFDW0w
— Virgin Holidays Ltd (@VirginHolidays) February 5, 2013
4. After Manchester United footballer Adnan Januzaj was reported to have turned up to a date at restaurant chain Nando’s in tracksuit bottoms and trainers, he was mocked on Twitter for his poor date etiquette. Nando’s were quick to respond with this £50 gift card for his next date and a helpful tip to dress better next time.
Hey Adnan, the second date’s on us. (P.S. Maybe ditch the trackies?) #AdNandos pic.twitter.com/6P7MIdOnl7
— Nando's (@NandosUK) January 27, 2014
3. During the unexpected 35 minute blackout at the Superbowl XLVII last year, Oreo Cookie managed to send out a tweet that resulted in over 16,000 retweets, 6000 favourites and endless amounts of people discussing its fast thinking. Oreo highlighted the social media platform’s potential and the rewards for real-time, clever advertising.
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
2. Keeping with the sport theme, our second favourite real-time advertisement has come from Adidas and their support for Andy Murray after winning Sports Personality of the Year. Sponsors of the tennis champ, Adidas blasted critics of Murray with their congratulatory message and tallied up a more than 12000 retweets including one from Murray himself.
Congratulations @andy_murray! #allinformurray pic.twitter.com/3WT0F9pYhD
— adidas UK (@adidasUK) December 15, 2013
1. Our favourite and most recent example has arisen after Twitter erupted with gossip surrounding a lift scrap between rap star Jay Z and his sister in law Solange.
Toyota has shown that they are definitely on top of their game by ditching their current marketing strategy to produce this brilliant piece of marketing showing one of their estate saloon’s separating Jay-z’s and Solange’s names with the tagline “for when you need space”.
Topical Toyota ad shows how to get space between JayZ and Solange. Clever. pic.twitter.com/m20Kv7swuQ
— Adland (@adland) May 19, 2014
These examples not only show the benefits to using social media to launch campaigns but also the importance of real-time advertising and being quick to respond to the latest trends and news.