After the success of CompareTheMeerkat.com, webuyanycar.com has established a similar campaign after a hoax letter hit the internet by storm.
The letter stated that webuyanycar.com wouldn't value a "little tikes car" as it was wasting their time.
After going viral,
the letter was shown to be a fake but webuyanycar.com has turned this stunt
around by creating webuyanyTOYcar.com, where they are offering to give £10 to Road
Safety Charity Brake for the first 100 tikes that are given to them.
Webuyanycar.com saw the humour in the letter, where a spokesperson said, “We loved the hoax letter thought up by @JamieDMJ. It gave us a giggle and the engagement on Twitter has been great fun, however it highlighted the demand for us to buy ANY car. So we are offering an amnesty for all Little Tikes covered in cobwebs and gathering dust in garages up and down the country. We will buy the first 100 brought to us in full working condition, for the flat fee of £10 – with the money all going straight to charity.”
This is an excellent way of turning negative media on his head, and webuyanycar.com is now enjoying the positive feedback from fans on Twitter.