Wimbledon Embarks On Multi Platform Campaign
Dust off your balls and
polish your rackets! It’s that time of the year again when everyone in Britain
goes crazy for tennis, yes, it’s time for Wimbledon, and we for one are really
excited; not least because we get to see relatively attractive men run around
for hours on end, but because there are some really exciting and innovative
marketing campaigns out there this year. We’ve taken it upon us to sprawl the
internet and note our favourites out there, so sit back, relax and take a look at
what brands are offering for avid tennis fans this year...
1. Adidas’ #hitthewinner real-time Twitter competition:
Sports super-brand Adidas has launched a real-time digital game via social media platform Twitter, offering Murray fans the chance to win signed merchandise. The campaign, #hitthewinner, invites users to predict where they think Murray will hit on his opponents side to win a shot. Adidas has divided the court into nine areas, each fan will be able to tweet which area the winning shot will be hit by tweeting the handle with the target area number. Fancy a bit of Murray merchandise? Well tune in to Twitter tomorrow for your chance to #hitthewinner.
2. Evian’s ‘Wimbledon Wiggle’:
Alongside Evian’s sponsorship of the campervan come giant screens set to display the centre court’s action for the two-week sporting event; the brand has teamed up with global conversation agency, We are Social, offering tennis fans the chance to jump the famous Wimbledon queues. All you have to do is upload your ‘Wimbledon Wiggle’, described by Evian as “a dance inspired by that cheeky move players make when awaiting serve”. We Are Social has integrated the campaign using Facebook, including a ‘Wiggles of Fame’ section. Evian has been known for its ‘Live Young’ campaign and we feel this greatly supports what the brand stands for.
3. YouTube streams Wimbledon matches live for the first time:
Streaming platform, YouTube, is set to stream matches live from this year’s Wimbledon Championships; as well as airing the matches, the dedicated channel will show interviews, behind-the-scenes content and press conferences during the tournament. Sponsored by Rolex; the live-stream will be available to fans in the UK, US, Canada, Netherlands, Belgium, Cyprus, New Zealand and South America (exc. Brazil).
So that’s it so far for this year’s marketing efforts for Wimbledon! Be sure to keep your eye on the world of social media for how the campaigns turn out.