23 Jan 2013
Whilst we're all shivering in our office here at apt we thought it would be nice to share some creative ads using snow as their theme - we're nothing if not topical!
A favourite whether you...
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22 Jan 2013
Ok, so we recently commented on the long awaited new itv identity and how we at apt love the use of colour in branding; one week
on, we've seen it in use and we are absolutely loving it from a cre...
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21 Jan 2013
How would you feel about purchasing a car via a
social media platform? Most people would prefer to have a test drive, or at
least sit in a similar model at a showroom before they write a cheque. Howev...
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18 Jan 2013
ITV's latest rebrand, replacing the ITV 1 logo launched in 2006, has divided opinion amongst consumers and marketers, but here at apt we like to see change - and there's an interesting twist...
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17 Jan 2013
Recently
there has been a lot of controversy around the potential release of a cheaper
iPhone. Conversations began as a result of plummeting sales figures for the
iPhone 5, whereas its South Korean r...
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16 Jan 2013
We can safely
say that Tesco found themselves in a situation that no other retailer would
ever be envious of. The revelation that particular Tesco’s frozen burgers contained
horsemeat has been devasta...
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16 Jan 2013
Our client,
The Gloucester Hat Festival, hosted their first ever ‘World Hat Day’
celebration on the 15th January. In true apt style, obviously because we didn’t
want to miss out on all the fun,...
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14 Jan 2013
When it comes to ‘Star Wars’ we have probably seen everything; so when we heard that 34,000 avid fans submitted a proposal to the President of the United States requesting he build a ‘Death Star’, we...
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11 Jan 2013
Lynx has taken a page from the Red Bull
book, sending one of their fans up into space in their new campaign for its Apollo
brand. Yes, real space! The new campaign fronted by Apollo 11 pilot, Buzz
Ald...
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11 Jan 2013
News hit the shelves this week that super-brand McDonalds is launching their first official education-friendly campaign, Happy Readers. A pocket-sized portion of literacy is set to be served alongsid...
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9 Jan 2013
It has been identified that 2013 is likely to be a ‘Super Stress Era’ for consumers, overwhelmed by the amount of communications we see daily. Selfridges has created a new initiative ‘No Noise’, to he...
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8 Jan 2013
Since being in the press for all the wrong reasons recently, Starbucks has launched their new promotional campaign with the aim of recovering their reputation. Making your Monday mornings slightly bet...
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7 Jan 2013
Following on from our popular blog on the basics of typography, we've compiled a how-to guide on the use of colour...
Colour is everywhere… it can set a mood, attract attention,
make a statement...
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4 Jan 2013
Following
a previous blog on ‘Monsters University’, we are excited to see their latest
addition, the release of their recruitment video. Yes, they have actually made
one!
Pixar
have put the cherry on...
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3 Jan 2013
For the first time in two years, Virgin
Atlantic has released a new ad campaign, ‘Flying in the face of ordinary’. Following
their ‘Still Red Hot’ advert back in October 2010, the new campaign aims to...
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3 Jan 2013
Given a tough economic climate and austerity measures coupled with the Jubilee and Olympics, it is fairly safe to say that 2012 was a rollercoaster ride for everyone! Add to that low consumer confiden...
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2 Jan 2013
To all our lovely followers,
Just a quick note to wish you a Happy New Year and a prosperous 2013. Here at apt, we have a number of exciting new developments and we'll be unveiling some of them in...
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21 Dec 2012
Well we have finally reached that time of year where everyone finds it extremely hard to focus on anything else but Christmas, so we say, embrace it! We have created a fun quiz which even the s...
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21 Dec 2012
With the festive season underway, we have
been closely observing all the new (and old) Christmas adverts. Some adverts
have come under harsh criticism for being sexist, whilst others have been
deemed...
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21 Dec 2012
As we approach the
end of the year, we begin to look forward to Christmas television; one of the highly
anticipated shows in the apt office is “Advert of the Year” (yes, we are that
sad!). We’ve gathe...
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20 Dec 2012
So ends our week on Apocalyptic Marketing. This week, we’ve
seen a deodorant that promises the salvation of the human race (well, basically
a ‘one man band’ and an abundance of highly attractive women...
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19 Dec 2012
In the event of an apocalypse you will need a getaway vehicle that will be able to handle all types of terrain. Following the memorable Chevy ad during the Super Bowl in 2012, many auto brands have bo...
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19 Dec 2012
We've ended 2012 with several new client wins and are now looking forward to entering our 13th year of trading in 2013! We're ignoring the myth of ‘unlucky 13’ and will be celebrating...
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18 Dec 2012
Old Spice, (one
of our top ten worldwide brands), has recently launched the latest addition to their
‘Believe in Your Smelf’ campaign; Like many other companies, Old Spice has used
‘the end of the wor...
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17 Dec 2012
Last week, we had two work experience placements from a Gloucester school, hoping to obtain an insight into the world of marketing and pr. Joining us for a week straight after their GCSE mocks, the tw...
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17 Dec 2012
Amazon.com definitely is!; but don’t panic,
they’ve got you covered! This holiday season, the team at Amazon.com encourages
doomsday-ers to ditch the traditional stocking fillers and load up on essent...
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14 Dec 2012
As the end
of the world fast approaches, Lynx has released a new marketing campaign to ‘celebrate’;
creating an extremely clever advert, Lynx re-enacts a modern day version of Noah’s
Ark. Starting wit...
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14 Dec 2012
We have just over a week to go until the
Mayan Calendar end date (21st December 2012) that has long prompted
doomsday-ers to declare that the end of the world is nigh. Those who believe
that the world...
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5 Dec 2012
Having found Huffington Post’s blog of ‘100
Fascinating Social Media Statistics and Figures from 2012’, it is amazing to
see how the ways in which we think and act have changed, how much we rely on
so...
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5 Dec 2012
This
week, Cedars Health and Beauty Centre welcomed both Christmas shoppers and
philanthropists to their annual fundraising fayre in aid of the Cedars Amethyst
Trust.
The
charity, in
support of impro...
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