27 Jun 2013
The
pinnacle of the summer music season, Glastonbury Festival, starts this week. Shockingly,
whilst the notoriously anti-corporate event still attracts tens of thousands of
festival-goers; a combina...
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25 Jun 2013
Dust off your balls and
polish your rackets! It’s that time of the year again when everyone in Britain
goes crazy for tennis, yes, it’s time for Wimbledon, and we for one are really
excited; not leas...
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21 Jun 2013
Yesterday,
Facebook introduced TV advertising length video to its photo sharing app,
Instagram, pitching it directly against Twitter’s video service, Vine.
Instagram users can now shoot 15 seconds of...
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19 Jun 2013
Cadbury marked the start of National Picnic Week on Monday
with the unveiling of a special Cadbury picnic bench, made solidly from Dairy
Milk chocolate! The bench was created using 400 Cadbury Picnic...
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18 Jun 2013
2013 has been the year of the ‘prankvert’ with brands playing jokes on the public as part of their latest viral campaigns.
Adobes ‘Street Retouch Prank’ involved replacing a bus stop with an LCD scree...
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14 Jun 2013
Soft-drink giant Coca-Cola is well known for being ahead of
the game when it comes to innovation and experimentation, and as always, the
super-brand is continuing to amaze consumers with their new ide...
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12 Jun 2013
A new prototype devised by Domino’s and T+Biscuits is currently taking the internet by storm. The ‘DomiCopter’, an airborne pizza delivery service, was trialled in the UK and allowed for 2 larg...
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11 Jun 2013
The original flat HTML pages of the first-generation websites
were uninspiringly called ‘Web’. Tim O’Reilly coined the equally
straightforward term ‘Web 2.0’ to describe the second-generation pages wh...
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10 Jun 2013
Earlier this month apt was approached by a previous client
to help raise the profile of an event and wow has it been a real challenge!
Hitting the ground running; this particular project, which has te...
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5 Jun 2013
An interesting article was posted this morning on The Drum Motorola’s newest ‘solution’ to irritating mobile phone authentication. The brand is known on a worldwide scale and carries a massive range o...
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4 Jun 2013
Since the release of the Coca-Cola ‘Share a Coke’ campaign, Scottish brand Irn-Bru has responded by releasing their own version, but without the added hassle of searching in stores to find your name....
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3 Jun 2013
Yesterday, Angie and Victoria from apt travelled to London to
support the much-anticipated awards ceremony for long-standing clients
BABTAC&CIBTAC; held at the Royal Garden Hotel in Kensington, th...
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31 May 2013
Some of you social
networking-enthusiasts might agree that when you stumble across something so mind-blowingly
awesome on Facebook, a ‘like’ simply doesn’t fully show your appreciation for
such a post...
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28 May 2013
This week we came across a white paper by Janrain and echo;
The Next Generation of Social Innovation. This paper identifies how marketing
in social media channels has evolved tremendously over the pas...
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24 May 2013
We would love to have an apt stalker! Imagine walking into the office on
a Monday morning welcomed with email after email of apt-preciation, being sent
flowers and chocolate, (maybe a spot of Gin?), e...
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23 May 2013
This week in the office we stumbled across the most incredible light sculpture on boredpanda.com. Designed by Hilden & Diaz and inspired by the drawings of Ernst Haeckel; the chandelier has been f...
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22 May 2013
In the wake of the Paris Brown Twitter scandal comes news of another young lady tweeting first and thinking later. Emma Way is the latest to fall foul of underestimating the longevity and influence of...
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21 May 2013
Over the last few months we’ve noticed a rapidly growing trend, where brands are investing time and money to engage in digital platforms to help promote their products and connect with their consumer...
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20 May 2013
Here at apt we like to get to know our clients, and our clients' products, really well so that we know what we are talking about; and recently we had a chance to go one step further when one of ou...
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17 May 2013
We know we've spoken lots recently about Coca-Cola and we also know you have
probably gone and got yours already, but we had to give a quick mention to
Coca-Cola’s latest idea to boost sales...p...
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16 May 2013
In a bid to promote the launch of Polycell’s new Quick Drying Polyfilla Spray, the company takes a look at bum cleavage in their new campaign with 18 Feet & Rising. The ad, which will be launched...
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14 May 2013
Let’s face it; the youth of today are growing up far too
quickly! Too often we are reading stories surrounding the controversial topic,
but are the media and manufacturers really to blame?; or does so...
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14 May 2013
Audi are ramping up their creativity and
are looking to develop the technology to make all of its vehicles and branded
items triggers of augmented reality (AR).
The elite car manufacturer has already...
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13 May 2013
Talk about a chance of a lifetime. We have been blown out of
the water by recruitment agency Adecco with their latest job opportunity; 80
different jobs experiences, in 80 different locations all over...
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8 May 2013
Yet again, Coca Cola has spurred
the office into debate this week (look
back at our Coke loyalty scheme blog post here). The soft drink giant has
officially announced the steps it will take to move to...
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7 May 2013
We
have seen some incredible new concepts introduced recently; such as Apple’s
iPhone 6 as seen on YouTube,
which, official or not, is a good indication of where the industry is heading.
But when it c...
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3 May 2013
Coca Cola will be closing their points-based loyalty scheme in October; with plans to offer ‘unique experiences’ via the interactive Coke Zone website as an alternative.
The points-based loyalty sche...
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3 May 2013
When selecting a supplier, it is all
about choosing the right company for the right circumstance; there are copious
different factors which feed into a decision including service, expertise,
company s...
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2 May 2013
Going back to our blog post which celebrated 20 years of the internet, it made us think about our use of social networking websites and encouraged us to delve into the weird and wonderful world of the...
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2 May 2013
Author: Angie Petkovic
It isn't often that I air my dirty laundry in public so to speak or use social media to air my complaints, but sometimes, this platform really does provide an opportunity to get...
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