15 Mar 2013
With the Formula One season kicking off this weekend,
sponsorship brands are out in force to engage consumers from all over the
world. Coca Cola’s sub-brand, Burn, has launched their campaign by takin...
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14 Mar 2013
For our second 13 in 2013 event apt closed
its offices for the afternoon and combined a staff event with a client
promotion to attend Ladies Day at Cheltenham Racecourse.
Fern Berreen from the Glouces...
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12 Mar 2013
We are not
even a tiny bit surprised that luxurious watch designer Cartier doesn’t
appreciate a joke, particularly a vulgar parody of its logo. According to the
Daily Beast, a Parsons grad student c...
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8 Mar 2013
Following
on from our previous blog post about the popular ‘3’ pony, Socks. We are
excited to discover that just after a week of this dancing phenomenon being launched,
Three’s campaign to encourage m...
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6 Mar 2013
...a new safe-sex initiative starring a pair of singing testicles. Certainly an odd combination, but this new campaign provides an entertaining 2.48 minute long video clip. This definitely isn’t a con...
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5 Mar 2013
It appears
that our favourite four legged, hoofed friends are taking the lime light again
with the new advert from 3. This time we see a cute Shetland pony moon walking
to Fleetwood Mac, until a local...
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4 Mar 2013
We are all familiar with the
story in the Bible where Jesus turned water into wine, well, The University of
Engineering and Technology (UTEC) in Peru has invented the first billboard that
produces dri...
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1 Mar 2013
Recently there have been rumours about what product Apple is going to introduce to the world next. It is not a phone, not a new laptop system, tablet or MP3 player. It is in fact a watch. Since share...
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28 Feb 2013
Nike certainly has built a legacy of cinematic, professionally entertaining adverts that get the average, uninterested audience to watch and appreciate.
Nike brought out its Vapor Trail advert in ant...
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22 Feb 2013
“Chris, you live in a bubble!” they
jokingly laughed after I consciously missed an entire conversation about The Guardian potentially going out of
print. They were right though; before I joined apt I...
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18 Feb 2013
Recently, an article was posted online discussing the creative use of mannequins. In ‘United Arrows’, an airport clothing-store outlet located in Tokyo, sales assistants are dressing marionette bots (...
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15 Feb 2013
The streets
of London City have had 100 newspaper recycling bins installed - with a techy twist.
The new facilities, or ‘techno-pods’, developed by Renew double up as
information screens; displaying...
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14 Feb 2013
Angie's latest column in Hotel Owner Magazine discusses how to handle disgruntled guests and how to tell if complaints are genuine or fake.
To download the February article click the following lin...
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13 Feb 2013
Many organisations around the globe often
fail to see the impact of social media and the connection it has with customer
satisfaction. In a bid to educate their team about the numerous benefits, Danis...
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12 Feb 2013
Etch A Sketch has provided generations of children (and adults!) with endless hours of
fun. The thick, flat grey screen set in a red plastic frame is a well known
drawing toy which was invented by th...
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8 Feb 2013
Apple has
created an app which can turn people into ATM machines. Picture this, you’re in
a shop which doesn’t take cards, you have no cash on you; the nearest ATM
displays the dreaded ‘out of order’...
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7 Feb 2013
With $3.8
million to spend on 30 seconds of airtime, it is no wonder the adverts which
were included in the Superbowl have been hugely analysed by critics. The ad
taking the top spot this year has gon...
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6 Feb 2013
“The RQ-1
Predator is an unmanned aerial vehicle (UAV) which the United States Air Force
describes as a MALE (medium-altitude, long-endurance) UAV system. It can serve
in a reconnaissance role and fir...
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5 Feb 2013
Alton Towers has recently hit the headlines for their sheep graffiti PR campaign. Initially keeping quiet as to who was behind the campaign, it sparked interest with the national press which ran stori...
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4 Feb 2013
Whether you're into American Football or not, you probably realised it was the Superbowl last night... America's biggest advertising spend concentrated into the 30 minute interval (totalling 3...
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4 Feb 2013
On the first of this month the apt team celebrated our first 13 in 2013 event by having a gorgeous Italian meal at Prezzo. The food was amazing (as was the wine!) and everyone’s plates were clea...
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4 Feb 2013
Footballing superstar Cristiano Ronaldo
scores yet another TV spot in the latest advertising drive by US sporting brand
Nike.
The Real Madrid forward is seen wearing the new Mercurial Vapor IX...
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1 Feb 2013
Facebook’s
new initiative ‘Facebooks Gifts’ has received very little attention in the
public eye, perhaps signifying a lack of investment into the initiation. Not
so!
Set to
launch physical gift card...
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1 Feb 2013
It is no
longer uncommon to see an 8 year old with a Twitter/Facebook account. With the
advancement and need for technology increasing, it has naturally become more
available to everyone, even if you...
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31 Jan 2013
At some stage in our lives
most of us would have thought about creating a time capsule. There is something
quite exciting about gathering your treasures, writing a note and digging a
hole; hoping that...
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30 Jan 2013
After years of pressing a few buttons and being able to snap up that desired item, all without moving from the sofa, we would be lost without online shopping. Many a time has it saved us from the emba...
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29 Jan 2013
At apt we are no strangers to
manly scents or manly brands, including our favourites Old Spice and Lynx. But
most men we know don’t smell of buttered popcorn, red wine or freshly cut
grass. Apparently...
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28 Jan 2013
The clever
marketing team at Specsavers has wasted no time in launching a press and online
campaign following the buzz surrounding Chelsea’s Eden Hazard’s ball boy
incident. Some may say the new tacti...
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25 Jan 2013
Whilst
many of us at apt were made in the 80’s, after seeing Microsoft’s new Internet
Explorer (IE) campaign, we are definitely children of the 90’s! In a clever
marketing drive to encourage users to...
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24 Jan 2013
Every time we see that slightly overweight man strolling down the beach with a drink in his hand we get jealous; particularly with the recent blast of
arctic weather. This advert perfectly serves its...
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